Borrell Associates, Inc

About Us

We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.

Home

Research

Free Data

Browse by Report

Browse by Category

Local Mobile Advertising Comes Of Age (Dec '09)

‘Tis the season for giving, and in that spirit Borrell Associates is pleased to make our 2010 mobile ad-spending estimates for more than 200 local markets our holiday gift to you – along with a little analysis as to what to expect next year. It’s free

Memo: Local Mobile Advertising Comes Of Age (PDF) Free

More Information

Less Information

Local Mobile Ad Spend by DMA, 2009 vs. 2010 (XLS) Free

More Information

Less Information

$0 -

Borrell Ad Estimate Methodology

Borrell‘s estimates cover ad spending for virtually all media types, from newspapers to out-of-home to television, with a particular focus on the Internet and emerging media. Borrell Associates focuses the online portion of its advertising model on individual markets through Ad$pend, WebAudit and customized reports that are designed to help managers turn the model’s raw numbers into actionable information.

Back From the Brink - Newspapers Stop Their Slide (Aug '09)

While everyone’s been writing the obituary for the newspaper industry, our numbers are showing something entirely different. We’re expecting U.S. newspapers to see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years. Download our free memo describing our projections. We also offer a market-by-market estimate for newspaper spending in 2009 and 2014 for $295.