The Television Bureau of Advertising (TVB) is partnering with Borrell Associates to extend its Small and Medium Business (SMB) Advertiser Surveys to TVB members. The SMB Advertiser Survey program has been ongoing since Summer 2010, with more than 10,000 SMBs participating thus far. The survey provides tremendous insights into what small and medium-size businesses are doing and planning to do with their ad budgets. The survey offers an opportunity to find out what’s happening with your advertising clients and prospects and be able to compare that data directly with other advertisers across the country. Key questions are: * What kind of sales pressure are they under? * What changes are taking place in media buys? * How are your advertisers changing their marketing and advertising behaviors with the advent of so many digital opportunities, including social media and mobile? The opt-in period for the Borrell-TVB survey runs from now until May 15, 2011. The survey period closes May 30. Participants will get the results of their own survey within two weeks of the launch date. Participation is $995 per TVB member. This pays for link and data collection and entitles you to the three basic reports: PDF Summary & Question-by-Question Excel for your market and overall summary Powerpoint report. More-detailed reports are available for purchase. Clients will also be able to buy “custom” reports for their business segments. Discounts are available for group buys. To speak to someone, call Greg Harmon at Borrell Associates at 1-415-566-4348.
If you missed our 2011 Local Online Advertising Conference (or even if you were there) and want to view the presentations, they're now available for watching.
Highlights include Clay Christensen's much-talked-about keynote, "Local Media, Disrupted: Why Organizational Structure is Key to Seizing Digital Share," and Deseret Digital Media President and CEO Clark Gilbert's, "The Local Media Manager's Dilemma: Managing Old Media Down and New Media Up."
We have posted all available presentations. A limited selection of the speakers and sessions do not have related presentation materials. All files in the zip archive are PowerPoint 2003 or 2007 format. Any presentations not available in PowerPoint 2003 or 2007 formats will not be included in the presentation downloads.
We have posted all available presentations. A limited selection of the speakers and sessions do not have related presentation materials. All files in the zip archive are PowerPoint 2003 or 2007 format. Any presentations not available in PowerPoint 2003 or 2007 formats will not be included in the presentation downloads. If you attended our conference, please take a moment and fill out a simple survey so that we may better serve you.
The following presentation was delivered by Bill Caudill on Oct. 20, 2009, at the Ramada Inn in Topeka at the Kansas Association of Broadcasters annual convention. The slides contained in this presentation may be used only with permission from Borrell Associates. For information, call 757-221-6641 or e-mail us at firstname.lastname@example.org.
The following presentation was delivered by Gordon Borrell on Sept. 16,2009, at the Ramada Plaza Suites in Fargo, North Dakota, at the North Dakota Broadcasters Association Fall Sales Seminar & Awards Ceremony.
The following presentation was delivered by Gordon Borrell on June 26,2009, at the Hilton Virginia Beach Oceanfront Hotel in Virginia Beach, Va., at the Virginia Association of Broadcasters’ 72nd Annual Summer Convention.