Borrell Associates, Inc

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We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.

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Research Memos

Local Mobile Advertising Comes Of Age (Dec '09)

‘Tis the season for giving, and in that spirit Borrell Associates is pleased to make our 2010 mobile ad-spending estimates for more than 200 local markets our holiday gift to you – along with a little analysis as to what to expect next year. It’s free

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Memo: Local Mobile Advertising Comes Of Age (PDF) Free

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Local Mobile Ad Spend by DMA, 2009 vs. 2010 (XLS) Free

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Back From the Brink - Newspapers Stop Their Slide (Aug '09)

While everyone’s been writing the obituary for the newspaper industry, our numbers are showing something entirely different. We’re expecting U.S. newspapers to see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years. Download our free memo describing our projections. We also offer a market-by-market estimate for newspaper spending in 2009 and 2014 for $295.