Borrell Associates, Inc

About Us

We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.
Home Research Industry Papers 2007 U.S.WebAudit™ Report (April '08)

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2007 U.S.WebAudit™ Report (April '08)

2007 U.S.WebAudit™ Report (April '08)

This complete U.S. WebAudit™ is our FINAL estimate for 2007 and supersedes all others. This report gives you essential online ad spending data for the whole country. We can configure a WebAudit™ for any market by DMA, city or county(ies). All WebAudits™ include:

  • Online Ad Spending Projections for the Top 20 U.S. business categories
  • Local Online Ad Revenues in the U.S. - 2007 projections by media categories
  • B2B Ad Spending, by media category
  • B2C Ad Spending, by media category
  • U.S. Online Ad Spending, by ad format (banner, e-mail, local search, streaming video/audio)
  • U.S. Demographics

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