Introducing the Borrell "Compass" market data report. This local market ad spending report combines all the data in Borrell’s LA$R and LOAD reports in a format that is much easier for account reps and sales managers to use.

1. Identify target business categories with one click
2. Automatically generate charts and tables for sales presentations
3. Create a  "sales conversation starter" sheet for each prospect

The Compass is very intuitive to use – download the sample below, take it for a spin, and let us know what you think.

Strategic Use of the Compass report

The Compass identifies the strengths and weaknesses of 10 competing media types in your markets.  Discover categories that are likely to be good sales prospects for whatever medium you are selling, and which online ad formats, (Display/Listings, E-mail, Video, Search), will see the most growth in your markets.

For strategic planning, the Compass is especially useful to publishers, ad directors, marketing directors, and product developers.

Tactical Use of the Compass report:

The Compass allows you to estimate a prospect’s ad budget and allocation so you know what you are selling against before you walk in the door. It will estimate what a prospect is spending on each of four online ad formats; Display/Listings, Email, Video, Search. Also allows sales staff to practice consultative sales as the Compass gives the advertiser a benchmark to gauge their advertising spend. This tactical data can be worked into your ad sales presentations to make them more informative and compelling for individual prospects.

The Compass report is updated quarterly.

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