September 07 2008

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Borrell in the News

Wall Street Journal - 'Newspapers Think Locally for Online Ads'
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Media Life Magazine - 'Behind the Hot Local Online Ad Market'
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Webinar: Local Online Advertising Outlook: 2008 through 2012

We expect local online ad spending to go from $13.1 billion in 2008 to a high of $22.9 billion in 2012. However, by 2010 the fast pace of growth will begin to slowdown sharply. There will be many changes within the medium itself primarily with ad spend shifting to the video and e-mail categories.

	Marketing budgets will accelerate their shift out of traditional advertising formats (both online and
off-line) and into non-ad activities such as promotions and public relations, which are better at delivering the improved targeting and accountability that advertisers are demanding.

This Webinar can show you the opportunities ahead, how to gauge the market and how to position your business to maximize return.

For more info please contact:
Peter Conti
Senior Vice President
804.360.9434

**SPECIAL** -- We are currently offering a special price Webinar on the hottest advertising product topic – Online Video. The special for this visual Webinar packed with advertising data, site examples, vendor lists, how-to and pricing examples is just $1,475. (Normal price $1,875.)

What Others Are Saying ...

“Any newspaper marketer who attends these Borrell webinars will gain a significant understanding of where things are going online.”

“Thanks, Borrell Associates! You’re helping our industry move forward into the Brave New World of Internet marketing!”

“Great. The session provided excellent information and gave us several ideas. We want more of these.”