September 07 2008

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Borrell in the News

Wall Street Journal - 'Newspapers Think Locally for Online Ads'
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Media Life Magazine - 'Behind the Hot Local Online Ad Market'
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Webinar: Using Video to Grow Online Revenue

Borrell Associates frontline and fact-grounded researchers have actively studied one of the hottest ad products on the Internet – local online video. If you seek unprecedented insight into one of the best sources of traffic and revenue for your Web site, this Webinar is it!

You'll get:
	The latest consumer statistics for online video
	The latest projections for online video advertising growth
	Market-by-market revenue opportunities for selling video
	Best practices in online video

You'll learn just how crucial online video is for your bottom line, and how important it will be down the road. You'll discover which methods of monetizing online video work well - it might be pre-roll, sponsorships, post roll, video-on-demand commercials or something new. You'll hear not only how to use video content well to attract the most advertisers but also what brings you the most page views.

You'll leave this Webinar armed with the video statistics that matter to you, as well as examples of market-by-market revenue opportunities and best practices of sites that have grown phenomenally through video.

For more info please contact:
Peter Conti
Senior Vice President
804.360.9434

**SPECIAL** -- We are currently offering a special price Webinar on the hottest advertising product topic – Online Video. The special for this visual Webinar packed with advertising data, site examples, vendor lists, how-to and pricing examples is just $1,475. (Normal price $1,875.)

What Others Are Saying ...

“Any newspaper marketer who attends these Borrell webinars will gain a significant understanding of where things are going online.”

“Thanks, Borrell Associates! You’re helping our industry move forward into the Brave New World of Internet marketing!”

“Great. The session provided excellent information and gave us several ideas. We want more of these.”