Is charging more the way to go? Recognizing that the disruptive technology of the Internet has decimated much of what newspapers used to do for people apparently still eludes the management of some newspapers. We’ve seen this mentality many times in history. So, how to stay relevant? Metro papers may need to evolve to hyper local news and distribution.
The mass market daily metros will continue to become less relevant unless they take a radical approach such as having one general metro section and then all local community sections every day. This means a massive overhaul and a segmentation which is hard for a mass-market corporate mentality to grasp since it does not allow for certain scales-of- efficiency and cost-cuts as the basis of the legacy business.
With some exceptions smaller suburban and community newspapers are surviving because of their local relevancy.
PC
