Comments on: Are we NUTS? http://www.borrellassociates.com/wordpress/2009/05/29/are-we-nuts/ Tomorrow's Media, Understood Today Sun, 20 May 2012 07:45:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Amos Fugh http://www.borrellassociates.com/wordpress/2009/05/29/are-we-nuts/comment-page-1/#comment-3682 Amos Fugh Thu, 05 Apr 2012 21:49:55 +0000 http://www.borrellassociates.com:8080/wordpress/2009/05/29/are-we-nuts/#comment-3682 Awesome Message, Was worth reading it Awesome Message, Was worth reading it

]]> By: Jennifer Stevenson http://www.borrellassociates.com/wordpress/2009/05/29/are-we-nuts/comment-page-1/#comment-557 Jennifer Stevenson Mon, 07 Dec 2009 21:28:57 +0000 http://www.borrellassociates.com:8080/wordpress/2009/05/29/are-we-nuts/#comment-557 I believe that internet marketing has lost its value in the present day world, as it is not meeting the expectations of the customers. I believe that internet marketing has lost its value in the present day world, as it is not meeting the expectations of the customers.

]]> By: Megan http://www.borrellassociates.com/wordpress/2009/05/29/are-we-nuts/comment-page-1/#comment-537 Megan Thu, 19 Nov 2009 04:29:33 +0000 http://www.borrellassociates.com:8080/wordpress/2009/05/29/are-we-nuts/#comment-537 The methodology you had mentioned is really a reveal. And it is indeed true! For me, internet advertising is a great marketing machine. Informative post there! The methodology you had mentioned is really a reveal. And it is indeed true! For me, internet advertising is a great marketing machine. Informative post there!

]]> By: blogmarks for 2009-05-31 | I Live In Success http://www.borrellassociates.com/wordpress/2009/05/29/are-we-nuts/comment-page-1/#comment-42 blogmarks for 2009-05-31 | I Live In Success Tue, 02 Jun 2009 00:01:07 +0000 http://www.borrellassociates.com:8080/wordpress/2009/05/29/are-we-nuts/#comment-42 [...] Are we NUTS? « Borrell Associates [...] [...] Are we NUTS? « Borrell Associates [...]

]]> By: Kip Cassino http://www.borrellassociates.com/wordpress/2009/05/29/are-we-nuts/comment-page-1/#comment-41 Kip Cassino Mon, 01 Jun 2009 21:19:28 +0000 http://www.borrellassociates.com:8080/wordpress/2009/05/29/are-we-nuts/#comment-41 We try to look at e-mail marketing the same way we look at direct mail advertising – in fact, the same way we look at any media choice, on- or off-line. For off-line direct mail, there are two major components of spending to be measured: postage/handling, and production. Production, in this case, includes all the design, printing, list purchase, and other expenses necessary to create a direct mail piece. We do not count the production expenses in our ad estimates for direct mail, because we do not count them for broadcast TV, cable, radio, or out-of-home. Instead, these expenditures are put in a separate estimate called “ad production” – a non-advertising marketing expense. By the same token, we will count the expenditures necessary to transmit e-mail to targeted addresses in costing e-mail marketing. Payments made to Constant Contact or a similar firm would qualify here. Buying placement in a separate entity’s e-mail newsletter is similar to what legacy direct mailers call “marriage mail,” so we count that as well. KC We try to look at e-mail marketing the same way we look at direct mail advertising – in fact, the same way we look at any media choice, on- or off-line. For off-line direct mail, there are two major components of spending to be measured: postage/handling, and production. Production, in this case, includes all the design, printing, list purchase, and other expenses necessary to create a direct mail piece. We do not count the production expenses in our ad estimates for direct mail, because we do not count them for broadcast TV, cable, radio, or out-of-home. Instead, these expenditures are put in a separate estimate called “ad production” – a non-advertising marketing expense.

By the same token, we will count the expenditures necessary to transmit e-mail to targeted addresses in costing e-mail marketing. Payments made to Constant Contact or a similar firm would qualify here. Buying placement in a separate entity’s e-mail newsletter is similar to what legacy direct mailers call “marriage mail,” so we count that as well.

KC

]]> By: Erik Kokkonen http://www.borrellassociates.com/wordpress/2009/05/29/are-we-nuts/comment-page-1/#comment-40 Erik Kokkonen Mon, 01 Jun 2009 20:32:20 +0000 http://www.borrellassociates.com:8080/wordpress/2009/05/29/are-we-nuts/#comment-40 And this spend estimate is truly 'advertising' (buying placement in a separate entity's email newsletter for example) and not 'marketing' (expenditures on mailing to an in-house list)? And this spend estimate is truly ‘advertising’ (buying placement in a separate entity’s email newsletter for example) and not ‘marketing’ (expenditures on mailing to an in-house list)?

]]> By: How much online advertising is there anyway? » Nieman Journalism Lab http://www.borrellassociates.com/wordpress/2009/05/29/are-we-nuts/comment-page-1/#comment-37 How much online advertising is there anyway? » Nieman Journalism Lab Sat, 30 May 2009 15:41:51 +0000 http://www.borrellassociates.com:8080/wordpress/2009/05/29/are-we-nuts/#comment-37 [...] Borrell — in a refreshingly titled post, “Are we NUTS?“ — tells why his company believes there’s a whole lot more online spending going [...] [...] Borrell — in a refreshingly titled post, “Are we NUTS?“ — tells why his company believes there’s a whole lot more online spending going [...]

]]> By: Terry Heaton http://www.borrellassociates.com/wordpress/2009/05/29/are-we-nuts/comment-page-1/#comment-36 Terry Heaton Sat, 30 May 2009 13:36:53 +0000 http://www.borrellassociates.com:8080/wordpress/2009/05/29/are-we-nuts/#comment-36 Well said, Gordon, and this knowledge gap is a trap. To use one of my favorite Borrell quotes, "The deer now have guns." Everybody's a media company these days, and this is the root that your research reveals. The pond of online legacy media revenue is but a fraction of the whole, so it's where you dip your net that matters. Oh, and you ARE nuts! Well said, Gordon, and this knowledge gap is a trap. To use one of my favorite Borrell quotes, “The deer now have guns.” Everybody’s a media company these days, and this is the root that your research reveals. The pond of online legacy media revenue is but a fraction of the whole, so it’s where you dip your net that matters. Oh, and you ARE nuts!

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