http://www.borrellassociates.com/wordpress/2009/11/07/the-lady-in-the-sweat-suit/ Tomorrow's Media, Understood Today Fri, 05 Mar 2010 17:43:39 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.borrellassociates.com/wordpress/2009/11/07/the-lady-in-the-sweat-suit/comment-page-1/#comment-539 Peter Conti Sat, 21 Nov 2009 13:55:54 +0000 http://www.borrellassociates.com/wordpress/2009/11/07/the-lady-in-the-sweat-suit/#comment-539 Newspapers have got to stop trying to leverage the printing press online. It's ideas that work on the Web or on mobile. Not the application of another medium's physical assets. Newspapers have got to stop trying to leverage the printing press online. It’s ideas that work on the Web or on mobile. Not the application of another medium’s physical assets.

]]> http://www.borrellassociates.com/wordpress/2009/11/07/the-lady-in-the-sweat-suit/comment-page-1/#comment-528 Gordon Borrell Sun, 08 Nov 2009 17:17:16 +0000 http://www.borrellassociates.com/wordpress/2009/11/07/the-lady-in-the-sweat-suit/#comment-528 I sincerely doubt it. This falls into the "cramming phenomenon" in the Christensen's Disruptive Technologies scenario. Disrupted industries tend to cram their business models into the new technology, and fail miserably. Hence Barnes & Noble's www.bn.com never reached the cache of Amazon.com because B&N's goal was to drive people into stores to buy books, and Brittannica.com lost its opportunity by believing that the Internet was a great way to distribute its sanctified (and expensive) encyclopedia content. Brittannica's model sounds very similar to the newspaper industry's intent. I am sure Brittannica wishes it were a verb, like Google. It's my belief that newspaper (and TV) news content is best suited for newspapers and TV. Internet content is altogether different, and no amount of cramming great print or broadcast journalism onto a Web page or video player will be successful. I sincerely doubt it. This falls into the “cramming phenomenon” in the Christensen’s Disruptive Technologies scenario. Disrupted industries tend to cram their business models into the new technology, and fail miserably. Hence Barnes & Noble’s http://www.bn.com never reached the cache of Amazon.com because B&N’s goal was to drive people into stores to buy books, and Brittannica.com lost its opportunity by believing that the Internet was a great way to distribute its sanctified (and expensive) encyclopedia content. Brittannica’s model sounds very similar to the newspaper industry’s intent. I am sure Brittannica wishes it were a verb, like Google. It’s my belief that newspaper (and TV) news content is best suited for newspapers and TV. Internet content is altogether different, and no amount of cramming great print or broadcast journalism onto a Web page or video player will be successful.

]]> http://www.borrellassociates.com/wordpress/2009/11/07/the-lady-in-the-sweat-suit/comment-page-1/#comment-527 Terry Heaton Sun, 08 Nov 2009 15:43:16 +0000 http://www.borrellassociates.com/wordpress/2009/11/07/the-lady-in-the-sweat-suit/#comment-527 Brilliant, Gordon, but where's the smart phone picture or re-enactment of the paper dump? We can monetize that content. Brilliant, Gordon, but where’s the smart phone picture or re-enactment of the paper dump? We can monetize that content.

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