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  • 2015 Outlook - Real Estate Advertising

    Real estate agents and brokers, among the first to adapt to digital media 20 years ago, may have discovered the digital saturation point. In 2015, while other types of advertisers are increasing digital budgets, agents and brokers will be scaling back.

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  • LOAC2015

    March 2-3 at The Grand Hyatt NYC

    The digital future has arrived. #LOAC2015 will be two days of information-packed sessions covering the dramatic change in local advertising and what is likely to occur in 2015.

    Find Out More m
  • What do SMBs Spend on Ads?

    It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. See what local businesses are spending – and how that’s forecast to change – for any medium, and by any type of business.

    Learn More m
  • What Does Borrell Do?

    We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S., Canadian, and U.K. markets. Our offerings include:
    • F Online access to data & forecasts for any locality
    • F Ongoing surveys of SMB spending trends
    • F Subscription to monthly reports & webinars on key trends
    • F Consulting & Presentations
  • Unparalleled Insights

    Our monthly Industry Papers are cited heavily because they reveal remarkable and previously unidentified trends in local marketing expenditures. We have a record of making stunningly accurate predictions about local media's future. We make more than 100 presentations per year; our sought-after speakers rate among the highest. We love what we do – and it shows.

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B
Local Online Advertising Conference 2015

Join more than 500 media executives and learn which companies are seizing the greatest share in their markets and best practices among industry leaders. Network with more than 500 industry leaders at the largest gathering of local online media executives at the 6th Annual Local Online Advertising Conference.

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Local Online Ad Conference

B
Local Online Advertising Conference 2015

Join more than 500 media executives and learn which companies are seizing the greatest share in their markets and best practices among industry leaders. Network with more than 500 industry leaders at the largest gathering of local online media executives at the 6th Annual Local Online Advertising Conference.


Local Market Data


Our primary product, called Compass, gives media companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.


Trends & Analyses

B
Borrell Industry Research Papers

Subscribe to a variety of analysis-rich Industry Papers that cover topical issues in both online and mobile advertising, often in the framework of how those trends affect traditional media. Topics include annual outlooks on key verticals (automotive, real estate, and recruitment) and subjects driven by industry trends.


Check Your Market On Our Interactive DMR Map

View Spending In Your Market m
Screenshot from our Interactive DMR Spending Map

2014 Digital Marketing Services Outlook - Oct '14
Companies at the local level have begun spending vast amounts of money on the basic underlying services needed to support their digital mark...

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SMB Marketing Survey
Reveals current and planned use of each traditional and digital marketing channel, including legacy advertising media, social media and mobi...

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Borrell Recasts its Local Advertising 2015 Forecast
Borrell Recasts its Local Advertising 2015 Forecast Borrell Associates has recast its 2014 and 2015 local advertising forecast, paint...

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Client Memo Auto Advertising - Jul '14
This is a Client Memo for subscribers only! We wanted to give you a head’s up on some abrupt shifts in automotive advertising we’ve begu...

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