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  • Taking a Deep Dive on Digital Marketing

    While local media struggles to maintain ad revenue, greater riches may lie in digital marketing. This report goes deep into 20 different digital marketing services and explains where this important, lucrative new category is headed.

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  • What do SMBs Spend on Ads?

    It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. See what local businesses are spending – and how that’s forecast to change – for any medium, and by any type of business.

    Learn More m
  • What Does Borrell Do?

    We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S., Canadian, and U.K. markets. Our offerings include:
    • F Online access to data & forecasts for any locality
    • F Ongoing surveys of SMB spending trends
    • F Subscription to monthly reports & webinars on key trends
    • F Consulting & Presentations
  • Unparalleled Insights

    Our monthly Industry Papers are cited heavily because they reveal remarkable and previously unidentified trends in local marketing expenditures. We have a record of making stunningly accurate predictions about local media's future. We make more than 100 presentations per year; our sought-after speakers rate among the highest. We love what we do – and it shows.

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B
Local Online Advertising Conference 2016

Join more than 500 industry leaders for the largest gathering of local digital media executives at Borrell’s 7th annual Local Online Advertising Conference. In addition to powerful networking opportunities, you’ll learn who’s successfully navigating the complex digital landscape, seizing the greatest market share of both audience and ad dollars.

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Local Online Advertising Conference 2016

B
Local Online Advertising Conference 2016

Join more than 500 industry leaders for the largest gathering of local digital media executives at Borrell’s 7th annual Local Online Advertising Conference. In addition to powerful networking opportunities, you’ll learn who’s successfully navigating the complex digital landscape, seizing the greatest market share of both audience and ad dollars.


Local Market Data


Our primary product, called Compass, gives media companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.


Trends & Analyses

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Borrell Industry Research Papers

Subscribe to a variety of analysis-rich Industry Papers that cover topical issues in both online and mobile advertising, often in the framework of how those trends affect traditional media. Topics include annual outlooks on key verticals (automotive, real estate, and recruitment) and subjects driven by industry trends.


Check Your Market On Our Interactive Map

View Spending In Your Market m
Screenshot from our Interactive DMR Spending Map
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