This is our third and final forecast for 2018 as we head into the post-Labor Day advertising frenzy. We've added $100 million to our latest forecast, putting the 2018 total at $8.9 billion. There's more flowing to local races, thanks to bountiful PAC money. All types of media stand to benefit, especially broadcast TV.Read More
How are local businesses mixing up their marketing? The short answer is, they're cutting things they deem "expensive" and sampling an array of new things -- especially video, SEM, and email -- to complement their print, broadcast, and ourdoor marketing. This report offers the major findings from our latest advertising and marketing survey of 3,860 SMBs. READ MORE
What are SMBs spending? It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S. markets. Our offerings include:
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Each spring we hold the largest gathering of local media's digital executives. This premiere event draws very high ratings, with more than 90% of attendees saying they plan to return. The event is at the Grand Hyatt in New York City. In addition to networking opportunities, this event offers exposure to who’s successfully navigating the complex digital landscape, seizing the greatest market share of both audience and ad dollars.
Our primary product, called Compass, gives companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.
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