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2018 Local Political Advertising Outlook

This is our final analysis of what happened in 2017, and our look-ahead for 2018. In short, 2017 was a record year for an "odd" post-Presidential Election year, and 2018 is likely to follow that trend, with $8.5 billion forecast for spending on mid-term elections.

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Event Marketing: A Big Goal for Some Businesses

Event Marketing: A Big Goal for Some Businesses Our 2017 survey more than 3,500 local businesses is yielding important insights about the latest marketing trend -- local events. This report profiles who's got the most interest in event marketing, how much they're spending, and what other types of advertising they're buying.

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Ad Spending at the Local Level

What are SMBs spending? It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S. markets. Our offerings include:

  • Online access to data & forecasts for any locality
  • Ongoing surveys of SMB spending trends
  • Subscription to monthly reports & webinars on key trends
  • Consulting & Presentations

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Advertising Conference

 
 
Local Online Advertising Conferences

 

Each spring we hold the largest gathering of local media's digital executives. This premiere event draws very high ratings, with more than 90% of attendees saying they plan to return. The event is at the Grand Hyatt in New York City.  In addition to networking opportunities, this event offers exposure to who’s successfully navigating the complex digital landscape, seizing the greatest market share of both audience and ad dollars.

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Local Market Data


Our primary product, called Compass, gives media companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.


Trends & Analyses

Borrell Industry Research Papers

Subscribe to a variety of analysis-rich Industry Papers that cover topical issues in both online and mobile advertising, often in the framework of how those trends affect traditional media. Topics include annual outlooks on key verticals (automotive, real estate, and recruitment) and subjects driven by industry trends.


Looking for spending in your market?
Check Your Market On Our Interactive Map

View Spending In Your Market
Screenshot from our Interactive DMR Spending Map
 

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