Maybe you haven't heard of script bunnies, pixel stuffing, or domain spoofing, but they -- and dozens of other digital fraud -- are sapping big bucks from local publishers. How big is the problem? This 34-page, one-of-kind report buttons it down, gauging the impact of fraudulent digital advertising in each of more than 500 local U.S. markets.Read More
The largest annual survey of local advertisers in the U.S. launched April 3 and will be under way through June 30. The insights are nothing short of phenomenal, and joining is easy. Watch this short video from our VP of Research, Corey Elliott, to learn more.
What are SMBs spending? It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S. markets. Our offerings include:
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Each spring and fall we hold the largest gathering of local media's digital executives. These premiere events draw very high ratings, with more than 90% of attendees saying they plan to return. The spring event is at the Grand Hyatt in New York City, and the fall event at the Grand Hyatt in San Francisco. In addition to networking opportunities, these events offer exposure to who’s successfully navigating the complex digital landscape, seizing the greatest market share of both audience and ad dollars.
Our primary product, called Compass, gives media companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.
Subscribe to a variety of analysis-rich Industry Papers that cover topical issues in both online and mobile advertising, often in the framework of how those trends affect traditional media. Topics include annual outlooks on key verticals (automotive, real estate, and recruitment) and subjects driven by industry trends.