fall UPDATE: 2018 POLITICAL ADVERTISING set to break records
This is our third and final forecast for 2018 as we head into the post-Labor Day advertising frenzy. We've added $100 million to our latest forecast, putting the 2018 total at $8.9 billion. There's more flowing to local races, thanks to bountiful PAC money. All types of media stand to benefit, especially broadcast TV.
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How are local businesses mixing up their marketing? The short answer is, they're cutting things they deem "expensive" and sampling an array of new things -- especially video, SEM, and email -- to complement their print, broadcast, and ourdoor marketing. This report offers the major findings from our latest advertising and marketing survey of 3,860 SMBs. READ MORE
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