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    2015 - 2020 Local Programmatic Advertising

    When it comes to automated buying and selling, the Internet reigns supreme. So it’s inevitable that advertising will also one day become automated. And while that day is not quite here, it’s coming rapidly.

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  • Will In-Store Beacons Change Local Marketing’s Future?

    The more we learn about in-store beacons and near-field technology, the more we’re convinced they'll have broad impact for local marketers.

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  • What do SMBs Spend on Ads?

    It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. See what local businesses are spending – and how that’s forecast to change – for any medium, and by any type of business.

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  • What Does Borrell Do?

    We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S., Canadian, and U.K. markets. Our offerings include:
    • F Online access to data & forecasts for any locality
    • F Ongoing surveys of SMB spending trends
    • F Subscription to monthly reports & webinars on key trends
    • F Consulting & Presentations
  • Unparalleled Insights

    Our monthly Industry Papers are cited heavily because they reveal remarkable and previously unidentified trends in local marketing expenditures. We have a record of making stunningly accurate predictions about local media's future. We make more than 100 presentations per year; our sought-after speakers rate among the highest. We love what we do – and it shows.

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Local Online Advertising Conference 2015

A record audience packed the ballroom of the Grand Hyatt in New York for the 6th annual Local Online Advertising Conference. The conference was sold out attracted more than 500 key executives and digital strategy leaders in local media. More than 40 speakers took the stage to discuss the future of local media. Whether it’s responding to the changes in local media and technology or creating the future for local media through innovation, their messages underscored the fact that they’re not all sitting back to see what will happen. They’re taking action now.

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Local Online Ad Conference

B
Local Online Advertising Conference 2015

A record audience packed the ballroom of the Grand Hyatt in New York for the 6th annual Local Online Advertising Conference. The conference was sold out attracted more than 500 key executives and digital strategy leaders in local media. More than 40 speakers took the stage to discuss the future of local media. Whether it’s responding to the changes in local media and technology or creating the future for local media through innovation, their messages underscored the fact that they’re not all sitting back to see what will happen. They’re taking action now.


Local Market Data


Our primary product, called Compass, gives media companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.


Trends & Analyses

B
Borrell Industry Research Papers

Subscribe to a variety of analysis-rich Industry Papers that cover topical issues in both online and mobile advertising, often in the framework of how those trends affect traditional media. Topics include annual outlooks on key verticals (automotive, real estate, and recruitment) and subjects driven by industry trends.


Check Your Market On Our Interactive DMR Map

View Spending In Your Market m
Screenshot from our Interactive DMR Spending Map

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