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APRIL UPDATE: NEW FORECAST FOR 2018 POLITICAL ADVERTISING

This year's political advertising bounty just got bigger. Our latest forecast for 2018 political advertising compiled after seeing the results in a few early primaries and one special election, adds more than $300 million to the total. We've also re-forecast spending across the various media channels.

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The sands are shifting for local advertisers in 2018 as they adjust their marketing dials toward a more effective mix. This early look from Borrell's annual SMB survey -- the largest in the nation -- shows how they aren't buying digital media (or traditional types of media) alone anymore, how streaming video has suddenly become the No. 1 "new" thing to try, and whether they're feeling differently now about Facebook. 
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Ad Spending at the Local Level

What are SMBs spending? It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S. markets. Our offerings include:

  • Online access to data & forecasts for any locality
  • Ongoing surveys of SMB spending trends
  • Subscription to monthly reports & webinars on key trends
  • Consulting & Presentations

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Advertising Conference

 
 
Local Online Advertising Conferences

 

Each spring we hold the largest gathering of local media's digital executives. This premiere event draws very high ratings, with more than 90% of attendees saying they plan to return. The event is at the Grand Hyatt in New York City.  In addition to networking opportunities, this event offers exposure to who’s successfully navigating the complex digital landscape, seizing the greatest market share of both audience and ad dollars.

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Local Market Data

 
 
The Compass Report

 

Our primary product, called Compass, gives companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.


Trends & Analyses

 
 
Borrell Industry Research Papers

 

Subscribe to a variety of analysis-rich Industry Papers that cover topical issues in local advertising, often in the framework of how those trends affect traditional media. Topics include annual outlooks on key verticals (automotive, real estate, and recruitment) and subjects driven by industry trends.


Looking for spending in your market?
Check Your Market On Our Interactive Map

View Spending In Your Market
Screenshot from our Interactive DMR Spending Map
 

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