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  • Local Advertising at the Tipping Point

    Results & Analysis from Survey of 7,000+ SMBs PLUS Ad-Spending Estimates for 513 U.S. Market.

    Get the Full Report m
  • Advantage: GeoMarketing

    Borrell Associates will be taking its successful local advertising conference to the West Coast this fall. The new conference, Advantage: GeoMarketing, will be held November 3-4 at the Grand Hyatt in San Francisco.

    Get More Info m
  • What do SMBs Spend on Ads?

    It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. See what local businesses are spending – and how that’s forecast to change – for any medium, and by any type of business.

    Learn More m
  • What Does Borrell Do?

    We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S., Canadian, and U.K. markets. Our offerings include:
    • F Online access to data & forecasts for any locality
    • F Ongoing surveys of SMB spending trends
    • F Subscription to monthly reports & webinars on key trends
    • F Consulting & Presentations
  • Unparalleled Insights

    Our monthly Industry Papers are cited heavily because they reveal remarkable and previously unidentified trends in local marketing expenditures. We have a record of making stunningly accurate predictions about local media's future. We make more than 100 presentations per year; our sought-after speakers rate among the highest. We love what we do – and it shows.

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B
Advantage GeoMarketing Conference

For the past six years we've held an annual conference in New York, the center of the advertising universe. We see a need to explore the local digital opportunity in San Francisco, the center of the marketing technology universe.

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Advantage: GeoMarketing

B
Advantage GeoMarketing Conference

For the past six years we've held an annual conference in New York, the center of the advertising universe. We see a need to explore the local digital opportunity in San Francisco, the center of the marketing technology universe.


Local Market Data


Our primary product, called Compass, gives media companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.


Trends & Analyses

B
Borrell Industry Research Papers

Subscribe to a variety of analysis-rich Industry Papers that cover topical issues in both online and mobile advertising, often in the framework of how those trends affect traditional media. Topics include annual outlooks on key verticals (automotive, real estate, and recruitment) and subjects driven by industry trends.


Check Your Market On Our Interactive DMR Map

View Spending In Your Market m
Screenshot from our Interactive DMR Spending Map

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Local Advertising Hits a Tipping Point - Jun '15
We’re at a critical juncture in media history, one that is redefining the landscape so quickly that we’ve obviously reached a tipping po...

Read More
2015 to 2020 Local Programmatic Advertising - April 2015
When it comes to automated buying and selling, the Internet reigns supreme. So it’s inevitable that advertising will also one day become a...

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2015 Outlook Real Estate Advertising - Feb '15
Real estate agents and brokers, among the first to adapt to digital media 20 years ago, may have discovered the digital saturation point. In...

Read More
2015 Outlook Local Digital Advertising - Has the Train Left the Station? Jan '15
If local advertising were a train, digital would be its locomotive, first-class passenger car and dining car. It continues to be responsible...

Read More

 
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