This year's political advertising bounty just got bigger. Our latest forecast for 2018 political advertising compiled after seeing the results in a few early primaries and one special election, adds more than $300 million to the total. We've also re-forecast spending across the various media channels.Read More
What Local Ad Agencies Are Thinking? How are the local marketing "experts" responding to today's marketing complexity? The results from our 2018 survey of 771 agencies are highlighted in this 18-page report, showing that social media and SEM get high marks, but that traditional mass-media plays a significant role. READ MORE
What are SMBs spending? It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S. markets. Our offerings include:
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Each spring we hold the largest gathering of local media's digital executives. This premiere event draws very high ratings, with more than 90% of attendees saying they plan to return. The event is at the Grand Hyatt in New York City. In addition to networking opportunities, this event offers exposure to who’s successfully navigating the complex digital landscape, seizing the greatest market share of both audience and ad dollars.
Our primary product, called Compass, gives companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.
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