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  • 2014 Recruitment Advertising Outlook

    The Long, Gray Line

    By 2018, we foresee a future where employers will spend 67% of their recruitment marketing budgets on digital services, 23% on classical digital advertising, and the remaining 10% on traditional media advertising.

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  • What do SMBs Spend on Ads?

    It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. See what local businesses are spending – and how that’s forecast to change – for any medium, and by any type of business.

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  • What Does Borrell Do?

    We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S., Canadian, and U.K. markets. Our offerings include:
    • F Online access to data & forecasts for any locality
    • F Ongoing surveys of SMB spending trends
    • F Subscription to monthly reports & webinars on key trends
    • F Consulting & Presentations
  • Unparalleled Insights

    Our monthly Industry Papers are cited heavily because they reveal remarkable and previously unidentified trends in local marketing expenditures. We have a record of making stunningly accurate predictions about local media's future. We make more than 100 presentations per year; our sought-after speakers rate among the highest. We love what we do – and it shows.

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B
Local Online Advertising Conference 2014

With 500 local media executives in attendance, our 5th annual Local Online Advertising Conference was one of the highest rated conferences in the industry. The conference was two days full of fast paced, high impact sessions that focused on how media companies can obtain the greatest share in their market.

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Local Online Ad Conference

B
Local Online Advertising Conference 2014

With 500 local media executives in attendance, our 5th annual Local Online Advertising Conference was one of the highest rated conferences in the industry. The conference was two days full of fast paced, high impact sessions that focused on how media companies can obtain the greatest share in their market.


Local Market Data


Our primary product, called Compass, gives media companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.


Trends & Analyses

B
Borrell Industry Research Papers

Subscribe to a variety of analysis-rich Industry Papers that cover topical issues in both online and mobile advertising, often in the framework of how those trends affect traditional media. Topics include annual outlooks on key verticals (automotive, real estate, and recruitment) and subjects driven by industry trends.


The Future of Legacy Media: With 5 Years of Digital Disruption Ahead, What Happens Next?
The recession of 2008 initiated a jolt of media disruption that has forced widespread layoffs and even shutdowns. Consumers have cut usage ...

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SMB Marketing Survey
Reveals current and planned use of each traditional and digital marketing channel, including legacy advertising media, social media and mobi...

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Corey Elliott, Dir. Of Market Intelligence at Gannett Co. Inc, named Borrell’s Director of Research.
Elliot will be in charge of all of Borrell’s research operations, including divisions that handle direct consumer and advertiser research ...

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Real Estate Advertising 2013 Outlook: Advertising (Finally) Rebounds? - Sep '13
After years of decline, Real Estate is finally on the rebound. It’s shaping up to be a $27.3 billion category, up nearly 10% from 2012. Ou...

Read More