Join Hundreds of Industry leaders
at the March 2017 Borrell gathering of local digital media executives. The 8th Local Online Advertising Conference will be held at the Grand Hyatt New York on March 6-7.
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Results are in! In addition to the full survey, we're offering results from 26 other cross-tab results.Read More
Social Media is transitioning from a "mostly free" to "mostly purchased" marketing tool. Our new 26-page report profiles local buyers of social media.Read More
What are SMBs spending? It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S., Canadian, and U.K. markets. Our offerings include:
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Each spring and fall we hold the largest gathering of local media's digital executives. These premiere events draw very high ratings, with more than 90% of attendees saying they plan to return. The spring event is at the Grand Hyatt in New York City, and the fall event at the Grand Hyatt in San Francisco. In addition to networking opportunities, these events offer exposure to who’s successfully navigating the complex digital landscape, seizing the greatest market share of both audience and ad dollars.
Our primary product, called Compass, gives media companies actionable guidance on spending by 100 business categories on 33 marketing channels in their local markets. Borrell clients use Compass to identify and size opportunities, track market shares, get more sales appointments and become stronger marketing consultants.
Subscribe to a variety of analysis-rich Industry Papers that cover topical issues in both online and mobile advertising, often in the framework of how those trends affect traditional media. Topics include annual outlooks on key verticals (automotive, real estate, and recruitment) and subjects driven by industry trends.