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APRIL UPDATE: NEW FORECAST FOR 2018 POLITICAL ADVERTISING

This year's political advertising bounty just got bigger. Our latest forecast for 2018 political advertising compiled after seeing the results in a few early primaries and one special election, adds more than $300 million to the total. We've also re-forecast spending across the various media channels.

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2018 Local Advertiser Survey is Here

Our annual survey is fielded from April through July and is the largest of its kind in North America. Most SMB surveys encompass a few hundred advertisers or contain only a half-dozen of questions. Ours reaches thousands of local marketers who complete more than 40 questions, yielding unique insights about current and future marketing plans in your market.

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Ad Spending at the Local Level

What are SMBs spending? It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S. markets. Our offerings include:

  • Online access to data & forecasts for any locality
  • Ongoing surveys of SMB spending trends
  • Subscription to monthly reports & webinars on key trends
  • Consulting & Presentations

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Screenshot from our Interactive DMR Spending Map
 

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