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2018 Local Political Advertising Outlook

This is our final analysis of what happened in 2017, and our look-ahead for 2018. In short, 2017 was a record year for an "odd" post-Presidential Election year, and 2018 is likely to follow that trend, with $8.5 billion forecast for spending on mid-term elections.

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Who's Buying Direct Mail Advertising?

Despite the growing attraction of digital media, Direct Mail remains a resilient medium. Consumer usage of mailed advertising is up, and the savviest of marketers are supplementing their campaigns with mailed promotions. This report takes a deep dive into the responses of 1,640 local businesses who use direct mail advertising.

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Ad Spending at the Local Level

What are SMBs spending? It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S. markets. Our offerings include:

  • Online access to data & forecasts for any locality
  • Ongoing surveys of SMB spending trends
  • Subscription to monthly reports & webinars on key trends
  • Consulting & Presentations

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