Local media’s digital efforts have evolved into a competitive $12 billion industry, representing an 18% share of all locally spent digital advertising. Newspaper, TV, cable, radio, and yellow page companies are driving tens to hundreds of millions of dollars via digital ad sales. For many, it’s one-fourth to one-third of total sales; for some, it’s more than half. This insightful 39-page report is our 15th annual assessment of how large these operations are getting, who’s gaining ground, and who’s losing.Read More
What are local advertising doing right now? What will they do in 2018? The summary results from our annual survey of local advertisers -- the largest in the U.S. -- is now available. This 15-page report highlights how they're feeling about radio, TV, newspapapers, outdoor, and all other forms of media.Read More
What are SMBs spending? It’s an important question, and we know the answer. We offer data-rich reports for any locality, down to the county level. We are the leading experts in monitoring and forecasting local advertising trends. We track expenditures across all U.S. markets. Our offerings include:
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