Gordon Borrell, CEO
Gordon Borrell is a sought-after speaker for conferences and company meetings and one of the media industry’s leading analysts. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he worked for 22 years. He started his career as a reporter and editor for The Virginian-Pilot in Norfolk, Virginia. In 1989 he began pioneering interactive ventures and helped establish the first TV, newspaper, cable and network TV websites. Mr. Borrell conceptualized and helped create InfiNet, an Internet access and hosting company later split up and sold to Earthlink and to Gannett Co. He is a member of the executive board of the Local Media Association and is past president of the Newspaper Association of America’s New Media Federation. He is married, has five children, and lives in Portsmouth, Virginia, where he has been active on boards and organizations supporting public education and community sports.
Colby Atwood, President
Colby has been helping traditional media companies adopt new media technologies since the early 1980s. He was Vice President of Sales for an ASCII videotex system vendor in 1983, introducing the technology to banks. He then spent nine years with Brite Voice Systems, selling audiotex systems and voice information services to television stations, directory companies and newspapers. Colby founded two companies that provided interactive audiotex services through local media partners, and then became Director of Business Development for Pantheon Inc., which developed online content automation systems for media companies. He helped negotiate Pantheon’s acquisition by Zip2, which used an ASP model to provide Internet yellow pages and local information portal services to media company Web sites. As Director of Channel and Strategic Marketing there, Colby was involved in a variety of sales, marketing, product development and account management projects. Colby received a Bachelors degree in Communications from Stanford University, and a Masters in Business Administration from UCLA. He is based on Vashon Island, near Seattle.
Larry Shaw Jr., Vice President of Research
Abby Sineni, Customer Relations/Research Manager
Abby has worked as a writer, editor, designer and researcher for newspapers, magazines, television stations, radio stations and online operations. She was a copy editor at the Times-Press in Streator, Illinois, for three years. Abby has a Bachelor of Arts in communications, with an emphasis in journalism, from Truman State University in Kirksville, Missouri. She graduated Suma Cum Laude from Baker College where she received her Masters in business administration with an emphasis in marketing.
Brittney Head, Marketing Manager
Jake Newsom, Web Designer/Developer
Greg Harmon, Senior Research Analyst
Greg Harmon joined Borrell Associates in January 2011 after nearly 10 years at Belden Associates and Belden Interactive. Prior to Belden, Greg was Sales and Research Director at Survey.com in San Jose, CA. In all Greg brings over 15 years of digital and media research experience to bear on his work at Borrell. Greg has been a leading innovator in designing research and programs for understanding digital audiences since his time at Survey.com, where Greg was involved in some of the very first online consumer research for technology and media companies. While at Belden Greg developed the widely regarded “Sales and Site Survey” program for local news and information media—including managing over 400,000 online interviews while working with hundreds of newspaper, TV and other media clients. While at Belden, Greg was also responsible for developing the “Visitor Estimate” program, that allows clients to understand digital audience in more complex and effective ways than "unique visitor" counts.
In addition to these consumer programs, Greg developed the "Small and Medium Advertiser Survey" program, which continues at Borrell. Greg has an A.M degree in Social Sciences from the University of Chicago and a B.A. in Sociology from the University of Chicago.
Grey Persons, Account Director
Grey has over 23 years experience in media sales, marketing and sales leadership. Prior to joining Borrell Associates, Grey worked as Director of Sales for Military News of Virginia, a unit of Virginian-Pilot Media Companies. Prior to that, Grey worked at Pilot Media Companies in a variety of sales and leadership roles spanning media platforms. Grey is a talented marketing professional who’s ability to balance creative thinking with practical marketing principals earned him the reputation as The Pilot’s point person and leader in non-traditional account and business development initiatives. Over the course of his career, Grey has sold hundreds if not thousands of ad programs to SMB’s in newspaper, direct mail, targeted publication and online. He is an award-winning, forward-thinking leader who excels at thoughtful consultation, development of innovative business models and sound marketing solutions. Grey has a degree in Business Administration from Old Dominion University. He resides with his wife and son in Norfolk, Virginia.