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Video Blogs

What does the Titanic have to do with local media's transformation?

What happens to old media when a new one comes along? Smart media seizes the opportunity, helping their companies not only survive, but thrive. Watch Gordon Borrell's video explaining this phenomenon from historic Pier 54 in New York, where media drama unfolded a century ago. www.borrellassociates.com/loac2014

The Future of Legacy Media:
What Happens Next
The Future of Legacy Media: <br/>What Happens Next

The recession of 2008 initiated a jolt of media disruption that has forced widespread layoffs and even shutdowns. Consumers have cut usage r...

What Happened to Patch?
And Who Will Replace Them?
What Happened to Patch? <br/>And Who Will Replace Them?

Patch has pretty much imploded, but at one point they were careening towards profitability with hundreds of sites. What went wrong? Providin...

Position Your Buckets:
Political Advertising to Explode
Position Your Buckets: <br/>Political Advertising to Explode

What is happening in political advertising and where is all the digital ad money going to go in the next political election? In 2008, wh...


Presentations

SMB Survey: Pestered by Reps, Not Happy With Deals, Loving Facebook, Poised to Buy Mobile

Our latest survey of local advertisers shows just what they’re thinking about upcoming budgets – and how much they’re focusing on all things digital. The highlights are from Borrell’s ongoing surveys of SMBs and offer fascinating insights into what’s about to happen in local marketing. The full 58-question survey is avaliable to Borrell subscribers.

What a Difference Digital Only AEs Can Make
What a Difference Digital Only AEs Can Make

Having digital-only sales rep on staff lifts attitudes, increases understanding of digital products and increases digital revenues for tradi...

Will Newspaper Paywalls Kill Web Advertising?
Will Newspaper Paywalls Kill Web Advertising?

About one-fourth of all newspapers now have paywalls on their websites, with more to come. But 95% of all "local news" sites probably won't ...


Conference Videos

The Change Agent is Coming

Fasten your seat belts for this one. Hayzlett's presentations aren't for the thin-skinned or faint of heart. His LOAC2014 keynote, "Hire a Change Agent, or Go Home," will call for radical change.

Hire a Change Agent, or Go Home - The media ecosystem has changed radically, yet some media companies still operate under the same basic business models and marketing plans -- and with the same people -- they had in place a decade ago. Radical change calls for radical changes, and marketing guru and best-selling author Jeffrey Hayzlett believes that could mean firing some people and hiring change agents. He should know. He's managed dozens of companies -- including a stint as CMO of Kodak during its most difficult time -- and has learned from both success and failure. Hayzlett sees a clear path for anyone trying to affect change within their organizations and to grow their share of the fast-growing digital advertising space.

The Path Ahead: Local Newspapers, Broadcasters
The Path Ahead: Local Newspapers, Broadcasters

Seth Godin gives his thoughts on the challenges of local newspapers in preparation for Borrell's 2013 Local Online Advertising Conference....

Seth Godin: Opportunities for Local Media
Seth Godin: Opportunities for Local Media

Seth Godin gives his thoughts on the opportunities for local media in preparation for Borrell's 2013 Local Online Advertising Conference....

Seth Godin Explains The Revolution in Local Media
Seth Godin Explains The Revolution in Local Media

Seth Godin gives his thoughts on the revolution in local media in preparation for Borrell's 2013 Local Online Advertising Conference....

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