Reset Password
Not signed up yet?
Create Account

B Search

Want the detail on what's being spent on local interactive advertising in your market? Our Local Ad Spending (LA$R®) and Compass reports provide detailed analysis on ad spending in your local market. Hundreds of media companies large and small use them to gauge market share, target growth categories, and develop advertising strategies. We even have detailed information on local mobile advertising expenditures by market and by format (text messaging, banner ads, video, etc.)   Want to learn more?

Set your ad budget with confidence. Get newly released 2011 marketing expenditures for any U.S. market-- defined by whatever set of counties or cities you choose -- in our Interactive Marketing Expenditures Forecast report. The report includes complete spending data for both National and Local categories by:

  • Ad Spend
  • Promotional Spend
  • Display Ads
  • E-mail
  • Search
  • Video
  • Promotion Marketing
  • Public Relations Marketing
  • Mobile Device Ad Spend


Get the latest totals-only 2011 TMA forecast for free!

($ in Millions)

Market National Local Total
Abilene-Sweetwater TX $44.993 $15.816 $60.810
Alaska - No DMA Assigned $16.632 $4.819 $21.451
Albany GA $51.215 $23.737 $74.952
Albany-Schenectady-Troy NY $349.300 $133.079 $482.379
Albuquerque-Santa Fe NM $272.099 $133.766 $405.865
Alexandria LA $33.740 $17.177 $50.917
Alpena MI $10.605 $2.931 $13.536
Amarillo TX $73.184 $35.371 $108.554
Anchorage AK $103.691 $40.271 $143.962
Atlanta GA $1,504.758 $515.125 $2,019.882
Augusta GA $82.454 $37.982 $120.437
Austin TX $330.572 $127.673 $458.245
Bakersfield CA $74.515 $31.293 $105.808
Baltimore MD $669.498 $258.415 $927.913
Bangor ME $33.021 $16.715 $49.736
Baton Rouge LA $141.074 $71.007 $212.081
Beaumont-Port Arthur TX $58.187 $28.698 $86.885
Bend OR $25.679 $11.084 $36.763
Billings MT $54.448 $27.340 $81.788
Biloxi-Gulfport MS $46.118 $21.365 $67.483
Binghamton NY $50.620 $21.738 $72.358
Birmingham (Anniston & Tuscaloosa) AL $252.818 $114.090 $366.907
Bluefield-Beckley-Oak Hill WV $40.306 $18.849 $59.155
Boise ID $99.206 $47.071 $146.277
Boston MA (Manchester NH) $1,353.021 $545.051 $1,898.072
Bowling Green KY $29.251 $11.932 $41.183
Buffalo NY $319.643 $110.980 $430.623
Burlington VT-Plattsburgh NY $154.054 $59.471 $213.525
Butte-Bozeman MT $20.209 $9.931 $30.140
Casper-Riverton WY $20.368 $10.617 $30.985
Cedar Rapids-Waterloo-Iowa City & Dubuque IA $165.637 $75.599 $241.237
Champaign & Springfield-Decatur IL $165.220 $77.706 $242.926
Charleston SC $126.019 $53.753 $179.772
Charleston-Huntington WV $137.435 $69.302 $206.737
Charlotte NC $525.455 $220.911 $746.365
Charlottesville VA $34.856 $17.166 $52.022
Chattanooga TN $122.204 $52.626 $174.830
Cheyenne WY-Scottsbluff NE $24.558 $11.320 $35.878
Chicago IL $2,288.725 $923.120 $3,211.844
Chico-Redding CA $47.668 $22.936 $70.603
Cincinnati OH $487.700 $214.724 $702.424
Clarksburg-Weston WV $31.728 $16.154 $47.882
Cleveland-Akron (Canton) OH $627.503 $281.620 $909.123
Colorado Springs-Pueblo CO $151.567 $69.931 $221.499
Columbia SC $207.811 $81.849 $289.659
Columbia-Jefferson City MO $93.672 $42.212 $135.884
Columbus GA $79.420 $29.964 $109.385
Columbus OH $522.043 $224.312 $746.354
Columbus-Tupelo-West Point MS $47.602 $23.897 $71.499
Corpus Christi TX $77.004 $31.021 $108.025
Dallas-Ft.Worth TX $1,631.031 $667.655 $2,298.686
Davenport IA-Rock Island-Moline IL $123.048 $63.504 $186.552
Dayton OH $235.133 $107.085 $342.218
Denver CO $969.083 $387.635 $1,356.717
Des Moines-Ames IA $272.110 $117.076 $389.186
Detroit MI $970.279 $430.483 $1,400.762
Dothan AL $29.425 $14.290 $43.715
Duluth MN-Superior WI $77.054 $31.972 $109.026
El Paso TX (Las Cruces NM) $158.475 $55.506 $213.981
Elmira (Corning) NY $25.131 $13.529 $38.660
Erie PA $60.350 $29.105 $89.455
Eugene OR $80.067 $37.676 $117.743
Eureka CA $12.206 $5.741 $17.947
Evansville IN $97.621 $49.268 $146.889
Fairbanks AK $21.156 $10.990 $32.147
Fargo-Valley City ND $113.626 $54.406 $168.032
Flint-Saginaw-Bay City MI $175.410 $81.083 $256.493
Fresno-Visalia CA $202.365 $78.719 $281.084
Ft. Myers-Naples FL $216.962 $90.813 $307.774
Ft. Smith-Fayetteville-Springdale-Rogers AR $142.989 $64.596 $207.585
Ft. Wayne IN $116.335 $60.133 $176.468
Gainesville FL $44.952 $20.069 $65.021
Glendive MT $9.014 $2.381 $11.395
Grand Junction-Montrose CO $25.371 $15.470 $40.841
Grand Rapids-Kalamazoo-Battle Creek MI $354.617 $156.517 $511.133
Great Falls MT $23.281 $11.352 $34.633
Green Bay-Appleton WI $188.779 $99.213 $287.992
Greensboro-High Point-Winston Salem NC $346.545 $137.142 $483.688
Greenville-New Bern-Washington NC $93.830 $42.045 $135.874
Greenville-Spartanburg SC-Asheville NC-Anderson SC $284.687 $122.718 $407.405
Greenwood-Greenville MS $16.680 $8.161 $24.840
Harlingen-Weslaco-Brownsville-Mcallen TX $79.181 $37.058 $116.238
Harrisburg-Lancaster-Lebanon-York PA $327.480 $144.972 $472.453
Harrisonburg VA $35.670 $17.438 $53.108
Hartford & New Haven CT $464.457 $214.519 $678.975
Hattiesburg-Laurel MS $38.347 $17.376 $55.722
Helena MT $15.908 $7.736 $23.645
Honolulu HI $264.279 $103.978 $368.257
Houston TX $962.421 $421.597 $1,384.018
Huntsville-Decatur (Florence) AL $177.123 $89.682 $266.805
Idaho Falls-Pocatello ID $54.461 $25.309 $79.770
Indianapolis IN $554.966 $250.913 $805.879
Jackson MS $136.482 $59.688 $196.170
Jackson TN $35.168 $17.769 $52.936
Jacksonville FL $308.843 $136.387 $445.230
Johnstown-Altoona PA $96.457 $42.267 $138.724
Jonesboro AR $21.793 $10.886 $32.679
Joplin MO-Pittsburg KS $49.969 $23.617 $73.586
Juneau AK $10.120 $5.428 $15.547
Kansas City MO $525.224 $226.818 $752.043
Knoxville TN $201.251 $89.736 $290.987
La Crosse-Eau Claire WI $144.538 $53.254 $197.791
Lafayette IN $43.508 $21.788 $65.295
Lafayette LA $73.184 $32.740 $105.923
Lake Charles LA $35.237 $16.583 $51.820
Lansing MI $99.651 $50.891 $150.542
Laredo TX $33.881 $12.364 $46.245
Las Vegas NV $357.853 $154.763 $512.616
Lexington KY $180.518 $82.523 $263.040
Lima OH $28.202 $14.012 $42.214
Lincoln & Hastings-Kearney NE $118.050 $55.966 $174.016
Little Rock-Pine Bluff AR $201.058 $94.759 $295.816
Los Angeles CA $3,057.565 $1,241.067 $4,298.633
Louisville KY $339.144 $147.252 $486.396
Lubbock TX $59.959 $24.381 $84.340
Macon GA $72.438 $34.984 $107.423
Madison WI $269.329 $107.097 $376.426
Mankato MN $29.563 $16.021 $45.584
Marquette MI $25.864 $13.314 $39.179
Medford-Klamath Falls OR $46.699 $21.564 $68.263
Memphis TN $288.846 $130.352 $419.198
Meridian MS $27.429 $13.489 $40.918
Miami-Ft. Lauderdale FL $734.176 $297.436 $1,031.611
Milwaukee WI $475.792 $225.982 $701.774
Minneapolis-St. Paul MN $1,026.095 $462.912 $1,489.006
Minot-Bismarck-Dickinson ND $57.972 $27.455 $85.427
Missoula MT $35.245 $16.825 $52.070
Mobile AL-Pensacola (Ft. Walton Beach) FL $251.463 $103.891 $355.355
Monroe LA-El Dorado AR $59.814 $26.415 $86.229
Monterey-Salinas CA $99.450 $40.780 $140.230
Montgomery (Selma) AL $76.408 $35.199 $111.607
Myrtle Beach-Florence SC $97.410 $39.911 $137.322
Nashville TN $396.369 $182.468 $578.837
New Orleans LA $299.135 $130.352 $429.487
New York NY $4,227.445 $1,526.265 $5,753.709
Norfolk-Portsmouth-Newport News VA $488.963 $201.215 $690.178
North Platte NE $6.350 $2.948 $9.298
Odessa-Midland TX $38.195 $19.394 $57.589
Oklahoma City OK $277.231 $134.391 $411.622
Omaha NE $353.106 $135.392 $488.498
Orlando-Daytona Beach-Melbourne FL $814.112 $277.378 $1,091.489
OttumwaIa-Kirksville MO $17.269 $7.934 $25.204
Paducah KY-Cape Girardeau MO-Harrisburg IL $123.569 $57.611 $181.179
Panama City FL $56.432 $25.732 $82.164
Parkersburg WV $29.907 $11.422 $41.330
Peoria-Bloomington IL $135.235 $56.705 $191.941
Philadelphia PA $2,012.445 $735.659 $2,748.104
Phoenix (Prescott) AZ $816.767 $362.111 $1,178.878
Pittsburgh PA $480.295 $212.771 $693.066
Portland OR $472.877 $227.126 $700.003
Portland-Auburn ME $206.077 $78.807 $284.885
Presque Isle ME $5.608 $2.762 $8.369
ProvidenceRi-New Bedford MA $239.321 $112.983 $352.304
QuincyIl-Hannibal MO-Keokuk IA $33.657 $17.652 $51.309
Raleigh-Durham (Fayetteville) NC $489.101 $199.792 $688.893
Rapid City SD $32.554 $14.955 $47.509
Reno NV $116.839 $51.534 $168.372
Richmond-Petersburg VA $362.703 $150.303 $513.006
Roanoke-Lynchburg VA $192.235 $82.964 $275.199
Rochester MN-Mason CityIa-Austin MN $65.334 $33.690 $99.025
Rochester NY $156.224 $74.718 $230.943
Rockford IL $70.290 $34.468 $104.758
Sacramento-Stockton-Modesto CA $568.220 $255.451 $823.672
Salisbury MD $67.503 $28.060 $95.563
Salt Lake City UT $544.458 $241.077 $785.535
San Angelo TX $33.342 $12.922 $46.264
San Antonio TX $393.103 $145.740 $538.843
San Diego CA $584.868 $233.529 $818.397
San Francisco-Oakland-San Jose CA $1,684.548 $665.169 $2,349.716
Santa Barbara-Santa Maria-San Luis Obispo CA $95.238 $44.066 $139.304
Savannah GA $164.478 $55.305 $219.783
Seattle-Tacoma WA $775.159 $359.239 $1,134.399
Sherman TX-Ada OK $35.345 $15.969 $51.314
Shreveport LA $129.885 $56.094 $185.979
Sioux City IA $64.562 $31.087 $95.649
Sioux Falls (Mitchell) SD $137.872 $65.348 $203.220
South Bend-Elkhart IN $143.888 $72.367 $216.254
Spokane WA $155.412 $73.222 $228.634
Springfield MO $259.396 $73.587 $332.982
Springfield-Holyoke MA $80.164 $38.606 $118.771
St. Joseph MO $35.310 $12.816 $48.126
St. Louis MO $735.592 $317.805 $1,053.397
Syracuse NY $186.947 $66.384 $253.331
Tallahassee FL-Thomasville GA $133.012 $52.288 $185.300
Tampa-St.Petersburg (Sarasota) FL $813.079 $301.175 $1,114.254
Terre Haute IN $49.582 $26.494 $76.075
Toledo OH $209.366 $92.629 $301.996
Topeka KS $73.511 $35.615 $109.126
Traverse City-Cadillac MI $78.672 $38.520 $117.191
Tri-Cities TN-VA $107.210 $44.846 $152.056
Tucson (Sierra Vista) AZ $167.487 $72.786 $240.273
Tulsa OK $212.533 $96.099 $308.632
Twin Falls ID $21.489 $11.453 $32.942
Tyler-Longview (Lufkin & Nacogdoches) TX $101.269 $45.681 $146.950
Utica NY $41.017 $19.896 $60.913
Victoria TX $15.123 $7.146 $22.270
Waco-Temple-Bryan TX $103.884 $45.145 $149.029
Washington DC (Hagerstown MD) $1,987.313 $859.211 $2,846.524
Watertown NY $26.047 $14.313 $40.360
Wausau-Rhinelander WI $90.321 $41.893 $132.214
West Palm Beach-Fort Pierce FL $381.233 $148.430 $529.663
Wheeling WV-Steubenville OH $54.539 $24.823 $79.362
Wichita Falls TX & Lawton OK $78.155 $35.859 $114.015
Wichita-Hutchinson KS $174.056 $88.429 $262.485
Wilkes Barre-Scranton PA $208.804 $94.012 $302.817
Wilmington NC $79.552 $33.437 $112.988
Yakima-Pasco-Richland-Kennewick WA $68.894 $35.060 $103.954
Youngstown OH $87.022 $39.360 $126.383
Yuma AZ-El Centro CA $40.942 $21.583 $62.525
Zanesville OH $11.995 $5.235 $17.230