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Borrell Consulting & Training

In addition to our data products, Industry Papers, and annual conference, Borrell Associates provides a variety of "face-to-face" services that help our clients develop and execute strategy and make their advertising sales tactics more effective.

Consulting & Training Local Media
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Retainer Engagements

We help inform and guide local media companies that are making strategic changes to their business, and provide flexible access to Borrell products and services as needed.

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Custom Presentations & Webinars

If your Board of Directors, senior management team, sales managers, or even your clients would benefit from understanding the trends that are affecting the local advertising space, we can develop and deliver a dynamic, engaging presentation geared to your audience and your objectives.

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Sales Training

Ultimately, your sales team brings your strategy, your message and your products to your customers. We can help them – or their in-house trainers – get the most out of the local market data that we provide to your organization. This service goes well beyond product training by integrating the information into effective fundamental selling strategies and techniques.

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Advertiser Seminars

When your sales team is ready to take advantage of it, we can help you put on live seminars for business owners in your market that will reduce the uncertainty that prevents so many of them from moving forward with digital advertising. We have a long track record of advertiser seminars that generate many times the cost of our data services in a single day, and provide additional training and tools for your salespeople in the process.

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Product Training

The methodology behind our market data is built on definitions – of business types, geographical areas, media types, spending categories and more. To correctly interpret the data and confidently bring it into your conversations with your colleagues, clients and prospects, it really helps to understand a few key points about where the numbers come from, what they mean and what they don't mean. We have a number of resources that can help you increase your skills with these tools.

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Strategic Selling

Whether you are making a big effort to land (or keep) a major customer or are developing a focused campaign to go after a particular vertical, a compelling story based on credible data about consumer patterns and market trends has to be part of your plan. Our Senior Ad Strategy Director has built presentation materials that have led directly to more than $100 million in ad revenue for local media companies. He can work with your team or on his own to boost your top line.

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