Borrell’s SMB Panel includes more than 2,000 local marketing and advertising decisionmakers in the U.S. We conduct about 10 panels per year. Participants are recruited from active advertising lists of local media companies during Borrell’s annual Local Advertiser Survey, held each spring. During the annual survey, participants are asked if they would like to opt-in to the SMB Panel with the incentives of seeing the results of each panel survey and the chance of winning a gift card. We award 10 gift cards per quarter during a random drawing.
Panelists represent more than 200 types of businesses from 49 states and the District of Columbia. Most represent businesses with fewer than 25 employees.
The following reports are available to Borrell subscribers only. The list is updated when new reports become available.