Meet the Speakers

Wade Beavers

CEO at DoApp Inc

Wade started DoApp in 2008 as their company were pioneers in the app development world having delivered 3 of the first 500 apps ever in the Apple App Store. They delivered 100 of the first 1000 apps in the Google Play Store and did the same for both Windows Phone and Amazon's Android Store. Mr. Beavers and his company have been featured on MSNBC, Bloomberg, ESPN the Magazine, MacWorld, iPhone Life, Mashable, and were featured in the book "The Entrepreneur Equation" by Carol Roth. DoApp clients range from Television and Radio Broadcast and Publishing companies along with the Department of Defense and NFL teams such as the Cleveland Browns and Jacksonville Jaguars.


Wade Beavers's Sessions

Gordon Borrell

CEO at Borrell Associates

Gordon Borrell is a sought-after speaker for conferences and company meetings and one of the media industry's leading analysts. He is ranked in the top 2% among Gerson Lehrman Group's 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he worked for 22 years. He started his career as a reporter and editor for The Virginian-Pilot in Norfolk, Virginia. In 1989 he began pioneering interactive ventures and helped establish the first TV, newspaper, cable and network TV websites. Mr. Borrell conceptualized and helped create InfiNet, an Internet access and hosting company later split up and sold to Earthlink and to Gannett Co. He is a member of the executive board of the Local Media Association and is past president of the Newspaper Association of America's New Media Federation. He is married, has five children, and lives in Portsmouth, Virginia, where he has been active on boards and organizations supporting public education and community sports.


Gordon Borrell's Sessions

Jim Brown

Vice President of Sales & Marketing at Borrell Associates

Jim Brown has more than 15 years of innovative and results-driven leadership in fast-paced sales and marketing roles. Prior to joining Borrell Associates he worked for The Virginian-Pilot Media Companies as Director of Business Development. He has worked in various sales and development capacities over the years, developing an expertise in sales development and sales management. At The Pilot, he served as one of the company's first managers of interactive products and helped the company build a series of highly successful online news and advertising ventures in the Norfolk, Va., marketplace. He has a degree in business administration from Longwood University. Jim is married, has two children, and lives in Virginia Beach, Va.


Jim Brown's Sessions

Court Cunningham

CEO at Yodle

As CEO of Yodle, Court oversees the overall strategy and direction of the business. Court joined Yodle as CEO, and also as a member of the board of directors, in 2007 when the company had under 15 employees and fewer than 250 customers. Today, Yodle has over 1,300 employees, 50,000+ local business customers and five offices across the United States.

Prior to joining Yodle, Court held the position of COO at Community Connect, a niche social networking company, where he led consumer marketing, product development and business development efforts. Prior to Community Connect, Court served as SVP & General Manager of the Marketing Automation group at DoubleClick, where he built DARTmail into a $60 million industry leading email marketing solution that was sold to Epsilon in 2005.

Court received a B.A. in English from Princeton University and an M.B.A. from Harvard Business School. Court is also the co-author of Local Online Advertising for Dummies, the first ever comprehensive book covering online advertising for local businesses.


Court Cunningham's Sessions

Michael Downing

CEO & Founder at Tout Inc

Michael Downing is CEO and founder of Tout Inc. A serial entrepreneur, he's created a half-dozen companies, including Kicktag, Betawave Corp. (formerly, GoFish), Transmedia Capital LLC, Decision Maker Media, Addwater Inc. and Musicbank Inc. Michael has been an active participant in the development of advanced technologies within the digital media sector for more than 10 years, specializing in the intersection between advanced consumer technology and the entertainment industry. He is a digital media expert and a frequent speaker on new technology and consumer behavior. He received his bachelor's degree from University of California, Davis.


Michael Downing's Sessions

Dan Easton

Publisher at Victoria Advocate

Dan Easton currently serves as Publisher of the Victoria Advocate. He represents the third generation of ownership of the newspaper, and has led much of transition to a digital media company. Dan has formerly served as IT Director, Digital Director, VP/Interactive, Assistant GM, and Board Member. Prior to his role at the Advocate, Dan was VP of Operations for Inquisite, Inc, an Austin-based software startup of parent Catapult Systems Corp. As a consultant for Catapult, Dan was instrumental in launching the software company, including launching the first Internet-enabled version in 1997, launching the Application Service Provider model (now known as Software as a Service or "Cloud" service) in 1998, and rapidly growing the company through penetration of fortune 500 accounts. Prior to joining Catapult, Dan was a consultant and software developer for the Information Technology division of Wright Killen, where he developed and implemented simulation and optimization software for the petrochemical industry.

Dan is a native Texan, born in Houston and graduating high school in Corpus Christi. Dan graduated with a B.S. in Chemical Engineering from Texas A&M University in 1995. He is currently an active board member for the Victoria Economic Development Corporation, Victoria Chamber of Commerce, Victoria Fine Arts Association, and past member of Habitat for Humanity – Victoria and Victoria Business and Education Coalition. Dan plays bass for Coastal Bend, is an avid surfer and outdoorsman. He has been married to Camille for 18 years and has two children - James (15) and Elaine (12).


Dan Easton's Sessions

Corey Elliott

VP of Research at Borrell Associates

Corey Elliott joined Borrell Associates in 2014 as director of research. Prior to Borrell, he was director of market intelligence at Gannett Co. Inc., where he managed the dissemination of market data and strategy to more than 80 local media properties. At The Dallas Morning News he led a B2B research team that helped create campaigns based on household-level consumer habits and clients' own databases. His application of research as well as generation-based training programs have garnered awards from secondary research companies and were considered a Best Practice by Gannett Community Publishing.

Corey has a bachelor's degree from Ohio University. He lives with his wife and two dysfunctional cats in Williamsburg, Virginia.


Corey Elliott's Sessions

Conan Gallaty

Executive Vice President of Digital at WEHCO Media, Inc.

Conan Gallaty is the Executive Vice President for Digital for WEHCO Media, Inc. He oversees all internet operations, editorial and sales for WEHCO Media's 14 daily newspapers and cable systems across six states.

Prior to his current role, Conan was Online Director for the Arkansas Democrat-Gazette, a division of WEHCO Media based in Little Rock, Arkansas. Before joining the company, Conan was the Director of Online Strategy and Operations for Herald-Tribune Media Group, then a division of the New York Times Regional Media Group as well as Online Director for The Augusta Chronicle, a Morris Communications newspaper located in Augusta, Georgia.

In his 16 years working in online media, Conan has been awarded four Digital Edge awards from the Newspaper Association of America and three Editor and Publisher (EPPY) awards for his work in news coverage, design, and advertising innovation.

Conan began his career as a journalist, starting in the newsroom of the News-Tribune in his hometown of Rome, Georgia. He is a graduate of the University of Georgia with degrees in Journalism and Business.


Conan Gallaty's Sessions

Jeffrey Hayzlett

Marketing Guru & Best-Selling Author

Jeffrey Hayzlett is a global business celebrity and primetime television show host on Bloomberg Television. From small businesses to international corporations, his creativity and extraordinary entrepreneurial skills have enabled him to lead ventures blending his leadership perspectives, insights into the c-suite and business strategy, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling business boks, The Mirror Test and Running the Gauntlet, and one of the most compelling figures in business today.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, and Fox Business. Jeffrey appeared as a guest celebrity judge on NBC's Celebrity Apprentice with Donald Trump for three seasons. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking and public appearances, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.


Jeffrey Hayzlett's Sessions

Chris Heilbock

Regional Vice President - National Sales at hibu

Chris Heilbock leads the National Sales Channel and National Co-Op services department as hibu's U.S Regional Vice President of National Sales. Chris has been with hibu since September of 2000 and is continuing to grow the National Sales Channel and expand with hibu's ever evolving array of products! Chris is also a proud ADP Board Member as of June 2013.

Chris enjoys dirt biking with his friends as well as spending quality time with his family, including his wife Beth, daughter Allyson, and granddaughter Emma.


Chris Heilbock's Sessions

Peter Hutto

Industry Advisor

Peter Hutto is a local media, internet and technology industry veteran. Peter runs a specialized advisory firm, working with business leaders on very focused strategic initiatives, and the development and execution of growth strategies. Peter's career and expertise reflect his passion for building businesses at every stage in their lifecycle. Over the last several years, Peter has worked with startups, and some of the most recognized brand names in Local Media. Prior to that, Peter was SVP at Local.com where he ran Corporate Development, Business Development and Sales as the company grew to $100 million. Before Local.com Peter was co-founder of a social networking startup called ZeroDegrees that was purchased by IAC. Early in his career Peter grew through the typical "technology value chain" working with hardware, enterprise software and professional services companies. With systems integrator SHL Systemhouse Peter was part of the leadership team that grew that business from $450M to $1.2 billion and two successful sales to MCI and EDS. While at internet integrator Lante, Peter was part of the leadership team that laid the foundation for the company's IPO.


Peter Hutto's Sessions

Jeff Johnson

Publisher at San Francisco Chronicle

Jeff has been publisher of the San Francisco Chronicle since 2013. He was an investment partner at The Yucaipa Companies from 2007 to 2013 and, prior to that, was president, publisher and chief executive officer of the Los Angeles Times. Johnson has more than 20 years of publishing experience and has held senior management positions at Landoll Inc., the Chicago Tribune and Orlando Sentinel. He has also held positions at KPMG. Johnson holds a bachelor's degree in accounting from the University of Illinois and an MBA from The University of Chicago. He serves on the boards of the San Francisco Chamber of Commerce, Bay Area Council, and Silicon Valley Leadership Group (SVLG).


Jeff Johnson's Sessions

David Kaplan

Managing Editor at GeoMarketing.com

A New York City-based journalist for over 20 years, David Kaplan is managing editor of Yext's GeoMarketing, a news site devoted to covering the creative and strategic aspects of location-based advertising and online-to-offline marketing.

A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost, he has also written for Advertising Age, Broadcasting & Cable, Crain’s New York Business, The New York Post, Newsday and the Boston Globe; he has also covered financial issues for the Bond Buyer and Worth magazine.


David Kaplan's Sessions

Asif Khan

Founder & President at Local Based Marketing Association

A proud Canadian, Asif is a renowned global speaker, author and serial entrepreneur. He is currently focused on working as a consultant and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and education in the space.

Prior to launching The LBMA, Asif built 4 start-ups and worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L'Oreal. You can catch Asif's weekly video podcast - This Week In Location-Based Marketing.

An avid technology evangelist, Asif also holds a degree in economics and management sciences from the University of Waterloo, is an adjunct professor at Penn State University, and can be found on Twitter @AsifRKhan


Asif Khan's Sessions

David Krantz

CEO at YP

David leads overall strategy and operations, focused on aligning YP's assets to drive digital growth and market leadership.

David was named CEO when YP spun-off from AT&T in May 2012. Prior to this role, he served as CEO of AT&T Interactive, one of two AT&T business units that eventually combined to form the new YP. Under his leadership at AT&T Interactive digital revenue nearly doubled to $1 billion - which sparked the rebrand of YellowPages.com to YP in an effort to better differentiate and represent the company's broad offerings across multiple media platforms.

David serves on the Board of Directors of American Tire Distributors, the largest wholesale tire distribution company in North America and operator of www.tirebuyer.com and is a member of the Young Presidents Organization (YPO).

David holds a BS degree from the University of Virginia's McIntire School of Commerce and a MBA from the Harvard Business School. David currently resides in Atlanta with his wife and daughter.


David Krantz's Sessions

Howard Lerman

Co-founder & CEO at Yext

Howard Lerman founded Yext in 2006 with a single goal: to build an impactful, great company with super talented people. Along the way, Yext has re-invented three industries: pay-per-call advertising, business listings synchronization, and today, the Integrated GeoMarketing Cloud. With over 300 amazingly talented employees serving over 350,000 customers, Yext is on its way to realizing Howard's original vision. Yext is Howard's fourth software company. Howard is also Co-Founder and Chairman of Confide, a leading off-the-record messaging service.


Howard Lerman's Sessions

Mark McMaster

Global Brand Activation at Google

Mark McMaster works on Google's brand product strategy, bridging our understanding of customer behavior online and marketers' needs, and works with YouTube and sales teams to improve our platforms and campaign management practices. He has been with Google eight years in sales and marketing roles.
Prior to joining Google, Mark worked on brand strategy for clients while at Omnicom agency The Beanstalk Group, and covered marketing trends as an editor and reporter for the AdWeek family of magazines. He is a graduate of the University of Kansas and the Medill School at Northwestern University, where he also served as editor-in-chief of the Journal of Integrated Marketing Communications.


Mark McMaster's Sessions

David Mihm

Director of Local Search Strategy at Moz

David is one of the world's leading practitioners of Local Search Engine Marketing, currently focusing on Enterprise location data management and consulting. David co-founded GetListed.org, which he sold to Moz in November 2012. His annual Local Search Ranking Factors project is among the most important studies of Local SEO.


David Mihm's Sessions

Ginger Neal

VP Digital Sales at San Francisco Chronicle & SFGate

Ginger is the VP of Digital Sales at San Francisco chronicle and SFGate. Former President and Chief of Strategy at LionHeart Digital and the Executive VP of EPMG. She has 20+ years of experience as a senior-level executive for media companies and is known for bringing fast-paced growth to the companies she's involved in. Previously Ginger was the Senior VP of ImpreMedia, worked as the VP of Digital and General Manager of Niche Publications for the Riverside Press-Enterprise, and spent 14 years with Freedom Communications as the Director of New Business Development for the Orange County Register. Ginger was the 2002 recipient of the Outstanding Women in Technology award and was ranked number one among the Top Women Making a Difference in Orange County in 2001. She is a frequent speaker at industry events and serves on numerous boards of directors in various organizations relation to commerce, fine arts, scientific studies and philanthropic endeavors.


Ginger Neal's Sessions

Norm Pattiz

Founder & Chairman at PodcastOne

An inductee into the National Radio Hall of Fame, Norm is recognized as the founding father of modern audio syndication. He is the founder and former chairman of Westwood One, which became America's largest provider of news, sports, entertainment, talk and traffic under his leadership. His latest venture is PodcastOne, of which he is founder and chairman. PodcastOne boasts a network of more than 200 shows that deliver 400 million monthly advertising impressions opportunities for partners. He is a member of the University of California Board of Regents and was appointed by both Presidents Bill Clinton and George W. Bush to sit on the board of the Broadcasting Board of Governors, which oversees all U.S. nonmilitary broadcasting services, including The Voice of America, Radio Free Europe, Radio Liberty, Middle East Broadcasting and others.


Norm Pattiz's Sessions

Benji Shomair

Director, Pages Product Marketing at Facebook

Benji Shomair leads product marketing and monetization for Facebook's Pages product. Previously, he built and led global business operations for Facebook's direct sales and partner channels, and subsequently led Facebook's partnership development with the world's largest global marketers. Prior to Facebook, Benji advised global corporations and private equity firms on a host of strategic and operational issues at Bain & Company.


Benji Shomair's Sessions

Darby Sieben

President of Mediative Division at Yellow Pages Group

Darby Sieben joined Yellow Pages Group (YPG) in 2006 and was appointed President of its Mediative division in 2013.

With over 15 years of experience in the digital media, marketing and start-up sectors, Mr. Sieben has spearheaded large segments of YPG's digital transformation, namely its content distribution strategy. This culminated in the eventual launch of YellowAPI, the company's open data distribution platform. YellowAPI currently has over 3000 freelance and company app developers to populate their local search apps with Yellow Pages listings. The most notable partnership being Yahoo! Canada where, starting in 2012, YellowAPI powered all local search queries across their web, mobile and mapping platforms.

For seven years, Mr. Sieben headed business development and strategic partnerships at YPG. A seasoned negotiator with a keen understanding of the digital media ecosystem, Mr. Sieben delivered successful partnerships key to the ongoing growth and transformation of the company. Under his tenure, YPG grew existing agreements with companies like Google and inked strategic traffic and content sharing agreements, many global firsts, with Yahoo! Canada, Facebook, Twitter, Microsoft, Foursquare, The Weather Network, and CBC.

Mr. Sieben also regularly acted as a strategic advisor to YPG's merger and acquisition activities for RedFlagdeals.com, Restaurantica, 411.ca, Telebec and Northerntel, assisting in an evaluation of their digital assets.

Mr. Sieben has studied Computer Science at Mount Royal College and Business Management at the University of Lethbridge. He remains active as a start-up investor and advisor


Darby Sieben's Sessions

Nirav Tolia

Co-Founder & CEO at Nextdoor

Nirav Tolia is CEO of Nextdoor, which he co-founded in 2010. He was as an early employee at Yahoo! before co-founding and serving as CEO of Epinions, a website devoted to user-generated product reviews. Epinions was acquired by Shopping.com, and Nirav was COO before the company went public on Nasdaq and was subsequently acquired by eBay. Under Nirav's leadership, Nextdoor has raised $100 million in funding from Benchmark, Greylock Partners, Kleiner Perkins Caufield & Byers, Tiger Global Management, Allen & Company, Google Ventures, and others. He grew up in Odessa, Texas, and graduated from Stanford University.


Nirav Tolia's Sessions

Ben Wood

Director of Channel Sales at Google

Ben is a board member of the Local Search Association and is Director of Channel Sales Americas for Google, where he's worked since 2008. His team is responsible for prospecting, signing and managing partners who sell Google advertising products to SMB's across the Americas. His team covers yellow page publishers, newspapers, broadcasters, SEM specialists and vertical players, helping them build long-term, profitable businesses around Google products. Ben initially in the UK running the team responsible for developing and growing the Classified, Newspapers and Directories market. Prior to that, he spent more than 14 years of experience running sales and strategy teams in the world of National and Regional Press. He is a graduate of the University of Leeds.


Ben Wood's Sessions

Tania Yuki

Founder & CEO at Shareablee

Award-winning digital entrepreneur Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with SmartCEO's Brava Award, a Cynopsis Media Top Woman in Digital Award, a L'Oreal Women in Digital Next Generation Award, and a Great Mind Award from the Advertising Research Foundation. She's also been featured in Fast Company and was named in Direct Marketing News and Multichannel News' "40 under 40" and by Forbes in 2011 as one of 11 women driving digital in New York.

Tania began her career as an attorney specializing in digital rights management, IP and film financing. She's run an online video content network and has also led product management for Video Metrix, comScore's online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.


Tania Yuki's Sessions

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