What is LOAC 2018

The 9th Annual Local Online Advertising Conference returns to The Grand Hyatt New York March 12-13! Join more than 400 industry leaders at the largest gathering of local digital media executives. With a slate of more than three dozen executive-level speakers and an exclusively "local" flavor, the agenda addresses critical trends affecting the industry.

What Can You Expect from #LOAC2018?

Sophisticated and fast-growing digital marketing businesses are emerging in many localities. These companies aren’t experimenting anymore. They’re mining the opportunity here and now, developing serious, profitable businesses. They're in the top 1% of revenue performers, getting up to 10x the average share of their Addressable Digital Market. You'll meet them at #LOAC2018.

$1,195 08/01/2017 – 08/31/2017

2018 Local Online Advertising Conference

Mature & Profitable Business Models Emerge

Preliminary session descriptions

Opening Session: Picking Winners
Borrell Associates CEO Gordon Borrell sets the scene for the next two days by offering a fresh perspective on the local marketing landscape. Who’s winning? Who’s losing? How can you tell?
Speaker: Gordon Borrell, CEO, Borrell Associates

Opening Keynote
Description to come.
Speaker: Rishad Tobaccowalla, Chief Growth Officer, Publicis Group

Key Topics

In addition to featuring key executives from best-practice companies in the local digital marketing space, #LOAC2018 will select front-line managers who will address best practices for:

  • Local Programmatic Advertising
  • Video Advertising
  • Selling SEM/SEO
  • Packaging Digital Services
  • Recruiting the best salespeople
  • Tackling the Real Estate vertical
  • Tapping Automotive’s Digital Co-Op Jackpot

Rapid-Fire Case Studies

These are typically the highest-rated sessions of the conference. Two 40-minute sessions – one on Monday and one on Tuesday – feature more than a dozen 5-minute money-making case studies. New for 2018: The Center for Sales Strategy has agreed to help select case studies, prep speakers, and manage these fast-paced sessions.

Track Sessions

Two track sessions Monday afternoon offer topical drill-downs on issues affecting local digital ventures. Each track has five 45-minute sessions designed to be interactive with the audience. Have suggestions for our 2018 track sessions? Email us at info@borrellassociates.com and propose something. But do it soon -- we typically set the agenda in early October.


Grand Hyatt NYC

Located At: 109 E 42nd St, New York, NY 10017

Place yourself in the heart of "The City That Never Sleeps" at Grand Hyatt New York. Our prime location on the fashionable East Side, adjacent to Grand Central, puts the city's top attractions including Times Square, Broadway theaters, Central Park and Fifth Avenue's world-class shopping - and major businesses just steps from our midtown Manhattan hotel.

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Interested In Becoming a Sponsor?

Read more about all the benefits you will have as a sponsor at our event, or contact Shari Donnermeyer with any inquiries about sponsorship.

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