Our surveys of local advertisers ask, "In an average month, how many times are you contacted by someone trying to sell you some kind of advertising?"
Why? Because they are trying to learn what's going on with local advertising, and they are eager to talk to people who can help them figure out their options and modernize their marketing strategy.
It is designed to improve their ability to become the trusted marketing consultant that small businesses are desperately seeking.
We can - and do - reinforce the fundamentals of selling for your team. Our key differentiator, though, is the data we weave into our training - data from our Compass Service that
Helps identify the businesses that are most likely to become your clients
Puts your reps among the 6 or 7 that get through to prospects on the phone
Shows your prospects how their peers and competitors are spending their marketing budgets
Makes your selling efforts more efficient
Our sales training sessions are typically two or three days in length and involve a combination of classroom experiences and field visits to current and prospective clients. The specifics of the program are tailored to your needs during the preparation phase of the engagement.
