The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.
EPISODE 18: Would SMBs Take a $15,000 Ad Credit To Support Local Media?
Released: October 11th, 2021
EPISODE 17: Bad Vibes from SMBs
Released: September 27, 2021
Corey discovers a sudden downturn in business sentiment
EPISODE 16: Are SMBs Really Under-Reliant on Digital?
Released: September 13, 2021
Corey explores why 30% believe they’re under-reliant on digital advertising
EPISODE 15: SMBs Weigh In on Virtual Events
Released: August 30, 2021
Are virtual events more effective than in-person?
EPISODE 14: Self-Serve Ad Portals Aren’t a Hit
Released: August 16, 2021
SMBs prefer YOU, not a portal.
Episode 13: Advertisers Don’t Always Get What They Want
Released: August 2, 2021
What do today’s local ad buyers want from sellers?
EPIOSODE 12: SMBs Not Exactly A-OK With OTT
Released: July 19, 2021
Local businesses have opinions on OTT, but somebody need to tell them what it is first.
EPISODE 11: SMBs Coming Back, With ROI & Targeting on Their Minds
Released: June 28, 2021
Corey checks in with SMBs on their confidence, and discovers that while things are getting better, SMBs want to change some things up with their marketing.
Episode 10: SMBs Predict the Future, Part II
Released: June 14, 2021
Corey reviews a recent survey where SMBs weighted in on the fate of radio broadcast TV, and what the future holds. (Think robots, flying stuff, and home-delivered ads.)
Episode 9: Corey’s Local Marketing Minute: EPISODE 9: SMBs Predict the Future, Part I
Released: May 31, 2021
Corey reviews a recent survey of local businesses on the fate of newspapers, journalism, ad blockers, and billboards.
Episode 8: Go Forth and Acquire New Customers (Use TV)
Released: May 17, 2021
When it comes to businesses embracing social media to acquire new customers, Corey ain’t buying into their wisdom. One under-used medium is obviously better.
EPISODE 7: The Best Marketing Method to Retain Customers is . .
Released: May 3, 2021
Surprise! Corey picks apart a recent survey to show what advertisers use to retain customers, and which traditional medium rises to the top of all others.
Episode 6: CHANGE YOUR APPROACH! (Corey Yells at Us)
Released: April 19, 2021
Advertisers have shifted marketing strategies for 2021. Corey shows why sellers must respond.
Episode 5: SMBs Have Their Own Magic Eightball, And It Says….
Released: April 5, 2021
Corey shows how well local businesses have been able to predict economic recovery.
Episode 4: WAITING FOR A RING
Released: March 22, 2021
We’re wondering how many ad buyers have picked a marketing partner, and what endears them to one. Corey digs into the research and — wala — delivers the Big Reveal.
Episode 3: READY, SET, NEITHER
Released: March 8, 2021
Local businesses have already embarked on a bold new marketing path in 2021, right? Au contraire, says Corey.
Episode 2: More or Less
Released: February 22, 2021
Are we gonna see more or less advertising in 2021? Are local businesses ready to hit the big green button on ad budgets? Corey found the answers, as well as three very important letters.
Episode 1: Mind Reader
Released: February 4, 2021