You invite local businesses to a free seminar by Borrell on Trends in Local Advertisinge
We conduct a 45-minute session about local marketing spending patternsI
We show data for your market and for a couple of example business categoriesd
We invite attendees to get data for their category from one of your reps in the roomE
You present a few simple "Seminar Special" online ad packages to attendeesj
After the presentation, your reps use category-specific data to engage with attendeess
You keep all the revenue*N
Your reps keep the experience of using data to sell advertisingO
This process works beautifully for local media companies in markets large and small.
Our advertiser seminars help train sales reps on the value of using good data in a conversation with an advertiser, and give them some hands-on experience with your Compass data.
Clients who engage our On-Site Sales Training before they bring us in for an Advertiser Seminar will get better results from the seminars, but we have plenty of satisfied clients who have done it the other way around too – and had us back for encores.