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November 17, 2011

2012 Newspaper Outlook

Overview

This memo is being made available to my fellow members of the Newspaper Professionals Network and the Local Newspapers group on LinkedIn. It is a memo authored at my request by Kip Cassino, our executive vice president of research at Borrell Associates and former president of the Newspaper Association of America’s Research Federation. I had just returned this week from a meeting with executives from a large newspaper company who had asked what our forecasts looked like for 2012. We’ve consistently been saying that we believe newspaper print advertising will experience a slight rebound (less than 2%), but have consistently been wrong in the timing of that occurrence. The rebound won’t be enjoyed by all, however. The memo describes the circumstances. –Gordon Borrell, CEO.

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