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August 27, 2014

Client Memo Real Estate Advertising


This is a Client Memo for subscribers only. If you’ve been waiting for the real estate boom and a commensurate comeback in advertising, plan to wait a bit longer. The latest data now shows that the residential real estate boom is still little more than a few distant thunderclaps with spotty showers. In fact, home sales are likely to be down this year, and we’ve just made a downward adjustment to our forecast growth in real estate advertising – 7% higher this year compared with 17% in 2013.

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