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November 17, 2011

Social Media Local Ad Spending Report (LA$R™)


This memo is being made available to my fellow members of the Social Media Marketing and Future Social Media groups on LinkedIn. It’s our Social Media Local Ad Spending Report (LA$R™), which we sell for $1,495. Don’t worry – it’s a freebie to my LinkedIn friends. (You’re welcome.) The report details the numbers and growth forecasts for social media by format (banners, targeted banners, paid search, etc.), the Top 5 spending categories, and a granular look at promotional (“non-advertising”) expenditures. Disregard the columns that say “Index.” They all say 100 because this is a national report; we also publish this for specific local markets, which is where the index comes in handy. Thought you might appreciate the detail. –Gordon Borrell, CEO.

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