Reset Password
Not signed up yet?
Create Account

B Search
My Cart
C

You currently have no products in your cart.
Industry Papers
Papers by Date
2009
Papers by Category
Industry Paper Archive
Interactive Advertising
Online

Industry Papers

Just Published -
2014 Recruitment Advertising Outlook: The Long, Gray Line - Mar '14

The jobs picture has shifted radically from the time when employers gladly spent money to advertise openings. Our 2014 Recruitment Advertising Outlook details that shift. It lays out a scenario in which companies, while still spending $22 billion on advertising jobs, have begun ramping up their spending on their own advertising channels – like social media pages and their own websites. Online advertising is up nearly 19%, but expenditures on services is doubling.


Get the Full Report m
Become an Industry Paper subscriber to receive all of our Papers, plus exclusive subscriber benefits.
Learn About Subscriptions f
Products per page: Results 1 - 5 of 59
2014 | Recruitment | Free for Subscribers |
2014 Recruitment Advertising Outlook: The Long, Gray Line - Mar '14

The jobs picture has shifted radically from the time when employers gladly spent money to advertise openings. Our 2014 Recruitment Advertising Outlook details that shift. It lays out a scenario in which companies, while still spending $22 billion on advertising jobs, have begun ramping up their spending on their own advertising channels – like social media pages and their own websites. Online advertising is up nearly 19%, but expenditures on services is doubling.

2014 |
The Future of Legacy Media: With 5 Years of Digital Disruption Ahead, What Happens Next?

The recession of 2008 initiated a jolt of media disruption that has forced widespread layoffs and even shutdowns. Consumers have cut usage radio, newspapers and magazines and yellow pages by 25% or more while increasing use of digital media by 65%. What’s in store over the next five years? This 41-page report is chock full of trending analysis for each medium. Find out who’s likely to thrives, and who merely survives.

2013 | Real Estate | Free for Subscribers |
Real Estate Advertising 2013 Outlook: Advertising (Finally) Rebounds? - Sep '13

After years of decline, Real Estate is finally on the rebound. It’s shaping up to be a $27.3 billion category, up nearly 10% from 2012. Our annual review of advertising and marketing trends takes a deep dive into how this category has been reshaped over the past 15 years. The big headlines: Spending on newspapers is no longer declining, spending on homes magazines is up 30%, and online ad spending – while up nearly 17% this year – is likely to begin flat-lining soon.

2013 | Automotive | Free for Subscribers |
2013 Automotive Advertising Outlook - Jul '13

Wrenching changes in automotive advertising are forging a new landscape for local media. Broadcast media and newspapers are losing more ground, while online and direct mail are on the rise. Our annual report examines the underpinnings of those changes. It tracks historical shifts in automotive spending across each media type and issues forecasts for up to five years.

2013 | Online | Interactive Advertising | Free for Subscribers |
2013 Update: Assessing Local Digital Sales Forces - May '13

Having digital-only sales rep on staff lifts attitudes, increases understanding of digital products and increases digital revenues for traditional media companies. But competition is stiff to hire digital reps: Pureplay companies are offering 50% more base pay than traditional media companies. That’s the conclusion of our latest survey of 220 sales executives at radio, TV, newspaper, yellow pages and pureplay companies. Hiring of digital-only reps is back on the upswing, with 62% of media companies reporting that they have at least one on staff – up from 48% in 2011.

Page 1 of 12