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November 12, 2009

Borrell Ad Estimate Methodology

Overview

Borrell‘s estimates cover ad spending for virtually all media types, from newspapers to
out-of-home to television, with a particular focus on the Internet and emerging media.
Borrell Associates focuses the online portion of its advertising model on individual
markets through Ad$pend, WebAudit and customized reports that are designed to help
managers turn the model’s raw numbers into actionable information.

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