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November 30, -0001

2014 to 2015 Automotive Advertising Outlook:
Digital Advertising Reaches a Tipping Point

Overview

When it comes to selling cars, good times seem to be back for manufacturers and dealers. As new-car sales slowly but surely climb back to pre-recession levels, the euphoria won’t be enjoyed by the more than 3,500 franchised dealerships and five major car brands that have disappeared in the past decade. What’s left is a smaller, more efficient, and certainly digitally-focused marketplace. Automotive is the second-largest advertising category, behind general merchandise stores, at $35.5 Billion. It’s proving to be a landmark year for digital advertising. For the first time, more than half of all advertising dollars will be spent on digital media. This 30 page report includes 23 charts and graphs, plus an Automotive LA$R™ (Local Ad Spending Report) for the Total U.S. – including: projected motor vehicle sales and source of ad spending by media type. Also included is a memo from Ford Motor Co. The executive summary is available for free.

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