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January 24, 2019

2019 Real Estate Advertising Outlook

Overview

Our 33-page report dissects real estate advertising across four specific categories:  agents and brokers, apartment managers, mortgage lenders, and developers.  It includes 22 charts and tables and an appendix that offers detailed spending estimates and forecasts for 2019 and 2024, including more than two dozen tables. It also details spending by medium (newspapers, direct mail, digital, magazines, etc.)  The analysis examines housing starts, the changing demographics of homeseekers, marketing channels used by agents, and other industry datapoints to paint a picture of how the market is changing.  The report is $995, which includes a 30-minute webinar with Borrell's leading analysts.  It's available free to subscribers.  An executive summary is available for free.

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