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Industry Papers
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2009
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Interactive Advertising
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Mobile Marketing

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Reports | Mobile Marketing | 2011 | Online | Free Archives of Older Papers | Free for Subscribers |
Main Street Goes Mobile - Aug '11

Main Street has gone “mobile,” adopting the latest new-media phenomenon at an alarming rate. Research indicates that half of all SMBs are hoping to jump on the mobile marketing bandwagon this year, driving combined spending on mobile advertising and promotions (including the ever-popular “deals”) over $1.2 billion this year. This 26-page report details the burst of interest by local businesses in using mobile devices to lure customers with proximity advertising, coupons and SMS offers. It offers 27 charts that show current and forecast trends for household penetration of mobile devices (including smartphones and tablets) and rich detail on local-business spending on mobile advertising and promotions.

Interactive Advertising | 2010 | Mobile Marketing | Industry Paper Archive | Free Archives of Older Papers | Free for Subscribers |
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media - Sep '10

The power of proximity-based, or location-based, advertising poses radical challenges to the mass media model of aggregating local audiences and selling them to local advertisers. Our latest report, “Proximity-Based Marketing: Mobile Devices Untether Advertising from Media,” examines the latest in a 15-page industry paper that gauges mobile proximity-based advertising at $200 million this year, swelling to $760 million in 2011 and springing to $6 billion by 2015.

2010 | Mobile | Interactive Advertising | Online | Mobile Marketing | Free Archives of Older Papers | Free for Subscribers |
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In - Apr '10

Mobile marketing is exploding, fueled by an installed consumer base of 234 million cell phone users and the quick uptake of smart phones, now in the hands of nearly one-third of consumers. The implications at the local level are enormous. This report examines mobile marketing, breaking down the difference between mobile advertising and mobile promotions, and examines what appears to be the first “killer app” for mobile: couponing. It is the first – and a scene-setter – in a series of reports we will publish this year on the local mobile marketing phenomenon.