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October 8, 2009

2010 Outlook:
Local Interactive Advertising - Oct '09

Overview

It may be a horrible year for advertising overall, but not for local online -- and certainly not for some companies seeing double- and even triple-digit growth for local operations. Local online advertising is growing at a 12% clip this year, and we've taken a look at 2010 and expect further growth. This report forecasts 2010 local online sales to hit $14.9 billion, or 5% higher than where we're expecting things to end up this year. While mobile is a hot topic, we're projecting it to be a relatively small category locally - only $500 million - in 2010. This report also features interactive ad spending by DMA and our recent online account executive compensation survey results.

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