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April 19, 2011

2011 Online Recruitment Marketing Outlook:
Are the Jobs Ever Coming Back? - Apr '11

Overview

This 39-page report comes with seven charts and graphics and an additional set of charts detailing 20 individual recruitment categories such as construction, health care, real estate, retail, education, utilities and others. The first chapter examines the U.S. jobs outlook and provides a granular look at job openings over time, types of bachelor’s degrees being conferred, and ratios of job openings to candidates. The second chapter examines trends in how recruiters spent an estimated $55 billion on marketing last year, including $5 billion on online media. The lines for newspaper help-wanted classified advertising since 2000 look like the end of wild bad roller-coaster ride: a big plummet from its heyday of $10.3 billion just before the dotcom bubble burst, an upward spike in 2004 and 2005, and the final descent and dead-cat bounce to its $1.3 billion level in 2010. The report also details help-wanted spending on TV, outdoor, temp and full-service agencies, printed materials and job fairs, with a spending forecast for 2011 and 2012.

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Despite the dearth of available jobs, recruitment marketing continues to grow – up an estimated 5.8% this year for all marketing expenditures and up 18.6% for online advertising. This Webinar is based on our report, “2011 Online Recruitment Marketing Outlook: Are the Jobs Ever Coming Back?” Join us for our annual analysis of this important business segment.

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