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April 25, 2012

2012 Automotive Advertising Outlook:
A Rosy Future (for Some Media) - Apr '12

Overview

This 37-page report includes 24 charts and tables and an 12-page appendix detailing ad-spending patterns for manufacturers, new and used car dealers, dealer groups and private party sellers.  The report includes three chapters that examine growth and contraction in the number of franchised dealerships, a significant change in the difference between the number of car-seekers versus the number of car buyers, the amount of advertising spent by size of dealership, and of course a deep level of detail on ad spending.  The spending data examines trends for 11 marketing channels (newspapers, radio, TV, cable, magazines, outdoor, cinema, online, direct mail, directories and telemarketing) and breaks out spending patterns by five types of auto advertisers (manufacturers, franchised dealers, independent dealers, dealer associations and private party sellers).  An executive summary and table of contents are available for free download.

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