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January 22, 2015

2015 Outlook Local Digital Advertising -
Has the Train Left the Station?

Overview

This 24-page report includes 9 charts and graphs. The 10-page appendix includes the 2015 digital advertising forecast for every DMR by format. In this report we examine digital advertising and separate that into four basic formats: display, streaming, email and paid search. Display is further broken out into targeted and static display/ROS, and streaming is broken out between video and audio-only commercials It examines the companies that are apparently doing the best at morphing, and looks at where all the growth is. Several companies are making hundreds of millions of digital revenue, but have essentially stopped growing. Others are morphing from traditional media companies into digital-media companies, now getting the majority of their ad revenues from online advertising.

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