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January 5, 2016

2016 Local Advertising Insights -
10 Predictions for 2016 and Beyond


To kick off 2016, this report offers the "best of the best" predictions from our 300-member Expert Panel. Will prime-time TV programming go all streaming? Will print coupons disappear? Will 7-day-a-week newspapers disappear? Are media-born digital ad agencies a fad? Will all banner ads eventually be sold via programmatic networks? The panel issued its clearest predictions on these questions and five more in 2015, and we highlight them – with predictions on when events might come to pass – in this insightful 18-page report that includes 20 charts. This report is available only to subscribers; it is not available for individual purchase.

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