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January 26, 2016

2016 Local Advertising Insights -
Digital Services Outlook

Overview

The pot of gold at the end of the digital rainbow is looking less like an advertising business and more like a marketing services business. This year, SMBs are poised to spend $84 billion on digital services – everything from SEO to website design to video production. And for many media companies, these services are necessary evils to maintaining client relationships and tapping ad budgets. This 14-page report details the growth in digital services and includes the results of a survey of 257 managers whose companies are trying to tap that well. It includes 12 charts and graphics, plus an addendum with sample comments from survey participants. The report is the third in a four-part “Outlook” series and is available to subscribers only.

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