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October 14, 2016

2016 Real Estate Update

Overview

Shrinking at a rate of 6.3% this year, real estate advertisers are "adjusting the dials" for a more appropriate mix of media.  And for the second year in a row, the amount that agents, brokers, and developers are spending on digital media is declining.  This comprehensive report includes a 23-page summary available in both PowerPoint and PDF formats, our popular Real Estate Local Ad Spending Report (LA$R) in Excel format, and the full results of our 44-question survey of 290 agents and brokers.  You won't find a more comprehensive report on the ad-spending habits of agents, brokers, rental managers, mortgage providers, and developers anywhere.   The report is free to Borrell subscribers, and $995 for non-subscribers.  A free executive summary is available for download.

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