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November 29, 2016

2016 Social Media's Impact on Local Advertising

Overview

The advertising landscape has seen a boom in Social Media Mavens -- people who engage heavily in social platforms to drive marketing goals.  Just who are these advertisers?  They aren't the smallest of businesses; in fact, they're spending 11% more than the average advertiser and tend to spend a lot on broadcast, cable, and radio. And 76% manage their own online social presence. Our report  dives deep into the phenomenon with a 26-page summary that includes 24 charts and tables in PDF format, plus the full results in Excel format of our 44-question survey of 3,293 local advertisers who believe Social Media is one of their best sources of new customers.  The Excel data includes 14 worksheets with more than 100 tables and charts. The report offers details on what type of advertisers are engaging in social media, which are buying ads and boosted posts, and how the measure success. It also offers our observations, and a handful of predictions for 2017. The report is free to Borrell subscribers, and $ 995 for non-subscribers.  A free executive summary is available for download.

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 Social Media is transitioning from a "mostly free" to "mostly purchased" marketing tool. Our new 26-page report profiles local buyers of social media.

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[_tbl:protected] => #__virtuemart_products [_tbl_key:protected] => virtuemart_product_id [_db:protected] => JDatabaseMySQLi Object ( [name] => mysqli [nameQuote:protected] => ` [nullDate:protected] => 0000-00-00 00:00:00 [dbMinimum:protected] => 5.0.4 [_database:JDatabase:private] => newborre_joomla [connection:protected] => mysqli Object ( [affected_rows] => 1 [client_info] => mysqlnd 5.0.11-dev - 20120503 - $Id: 76b08b24596e12d4553bd41fc93cccd5bac2fe7a $ [client_version] => 50011 [connect_errno] => 0 [connect_error] => [errno] => 0 [error] => [error_list] => Array ( ) [field_count] => 1 [host_info] => Localhost via UNIX socket [info] => [insert_id] => 0 [server_info] => 5.6.35 [server_version] => 50635 [stat] => Uptime: 3481385 Threads: 2 Questions: 47993439 Slow queries: 60 Opens: 2664685 Flush tables: 3857 Open tables: 1024 Queries per second avg: 13.785 [sqlstate] => 00000 [protocol_version] => 10 [thread_id] => 1358584 [warning_count] => 0 ) [count:protected] => 0 [cursor:protected] => mysqli_result Object ( [current_field] => [field_count] => [lengths] => [num_rows] => [type] => ) [debug:protected] => [limit:protected] => 0 [log:protected] => Array ( ) [offset:protected] => 0 [sql:protected] => SELECT product_price FROM #__virtuemart_product_prices WHERE virtuemart_shoppergroup_id = 8 AND virtuemart_product_id = 989 [tablePrefix:protected] => njos_ [utf:protected] => 1 [errorNum:protected] => 0 [errorMsg:protected] => [hasQuoted:protected] => [quoted:protected] => Array ( ) ) [_trackAssets:protected] => [_rules:protected] => [_locked:protected] => [_errors:protected] => Array ( ) [created_on] => 2016-11-29 23:47:33 [created_by] => 4246 [modified_on] => 2016-12-14 16:11:30 [modified_by] => 21443 [min_order_level] => [max_order_level] => [step_order_level] => [product_box] => [virtuemart_customfield_id] => 1412 [virtuemart_media_id] => Array ( ) [shoppergroups] => Array ( ) [product_price] => 195.00000 [product_override_price] => 0.00000 [override] => 0 [virtuemart_product_price_id] => 3048 [virtuemart_shoppergroup_id] => 0 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [prices] => Array ( [0] => Array ( [virtuemart_product_price_id] => 3048 [virtuemart_product_id] => 989 [virtuemart_shoppergroup_id] => 0 [product_price] => 195.00000 [override] => 0 [product_override_price] => 0.00000 [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 144 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [created_on] => 2016-11-29 23:47:33 [created_by] => 4246 [modified_on] => 2016-12-14 16:11:30 [modified_by] => 21443 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 ) [1] => Array ( [virtuemart_product_price_id] => 3047 [virtuemart_product_id] => 989 [virtuemart_shoppergroup_id] => 0 [product_price] => 195.00000 [override] => 0 [product_override_price] => 0.00000 [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 144 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [created_on] => 2016-11-29 23:46:54 [created_by] => 4246 [modified_on] => 2016-12-14 16:11:30 [modified_by] => 21443 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 ) ) [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 144 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 [virtuemart_manufacturer_id] => Array ( ) [mf_name] => [mf_desc] => [mf_url] => [categories] => Array ( [0] => 43 [1] => 57 ) [canonCatLink] => 43 [virtuemart_category_id] => 43 [ordering] => 0 [id] => 1131 [category_name] => Free for Subscribers [packaging] => [box] => [customfields] => Array ( [0] => stdClass Object ( [virtuemart_custom_id] => 26 [custom_element] => 0 [custom_params] => 0 [custom_parent_id] => 0 [admin_only] => 1 [custom_title] => WebinarTheatre [show_title] => 0 [custom_tip] => [value] => false [custom_field_desc] => Webinar Theatre Availability [field_type] => B [is_list] => 0 [is_hidden] => 1 [layout_pos] => [published] => 1 [virtuemart_customfield_id] => 1412 [custom_value] => 1 [custom_param] => [custom_price] => [ordering] => 0 [display] => Yes ) ) [customfieldsRelatedCategories] => Array ( ) [customfieldsRelatedProducts] => Array ( ) [customfieldsCart] => Array ( [0] => stdClass Object ( [virtuemart_custom_id] => 3 [custom_title] => Product Download [show_title] => 1 [custom_value] => st42_download [custom_field_desc] => Provides a link to download upon payment confirmation. [custom_tip] => [field_type] => E [virtuemart_customfield_id] => 1413 [is_hidden] => 0 [options] => Array ( [1413] => stdClass Object ( [virtuemart_product_id] => 989 [custom_params] => 0 [custom_element] => st42_download [virtuemart_custom_id] => 3 [virtuemart_customfield_id] => 1413 [custom_value] => st42_download [custom_price] => [custom_param] => {"media_id":"1985","stream":"0","maxspeed":"1000","free_download":"0","maxloads":"0","mloadperInterval":"0","mloadInterval":"0","maxtime":"0","publish_up":"0","publish_down":"0","show_dlicon":"1"} [text] => st42_download No additional charge [value] => 1413 [media_id] => 1985 [free_download] => 0 [name] => 0 [maxspeed] => 1000 [stream] => 0 [maxloads] => 0 [mloadperInterval] => 0 [mloadInterval] => 0 [maxtime] => 0 [publish_up] => 0 [publish_down] => 0 [show_dlicon] => 1 [media] => stdClass Object ( [virtuemart_media_id] => 1985 [virtuemart_vendor_id] => 1 [file_title] => Borrell's Social Media Insights Webinar Slide Deck.pptx [file_description] => [file_meta] => [file_mimetype] => application/vnd.openxmlformats-officedocument.presentationml.pre [file_type] => product [file_url] => /home/newborre/media/borrell_social-media-insights-webinar-dec-8-2016.pptx [file_url_thumb] => [file_is_product_image] => 0 [file_is_downloadable] => 0 [file_is_forSale] => 1 [file_params] => [file_lang] => [shared] => 0 [published] => 1 [created_on] => 2016-12-08 19:52:10 [created_by] => 4246 [modified_on] => 2016-12-08 19:52:10 [modified_by] => 4246 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 ) ) ) [display] =>

Borrell's Social Media Insights Webinar Slide Deck.pptx
Price: No additional charge
) ) [customsChilds] => Array ( ) )
Free for subscribers!

$195
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