Businesses that buy local TV commercials are the biggest on the block, spending three times more on advertising than the typical local business. And, they're being heavily targeted as a result, getting an average of 40 sales calls per month by reps, 66% more than the average SMB. This report includes a 23-page summary with 23 charts and tables in PDF format, plus the full results in Excel format of our 44-question survey of 1,589 buyers of local TV advertising. The Excel data includes 14 worksheets with more than 100 tables and charts. The report offers a profile of today's TV buyers, what else they're buying, how that's changing, what they believe drives leads best, how they feel about TV sales reps, and a lot of detail on their digital initiatives. The report is free to Borrell subscribers, and $995 for non-subscribers. A free executive summary is available for download.