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July 31, 2017

2017 Auto Paper

Overview

Our 2017 annual report is the most comprehensive look you'll find anywhere for the $37.4 billion Automotive Advertising industry. This year's report details interesting new twists: New-car sales are down for the first time in seven years, manufacturers have uncharacteristically held the line on ad spending, and car dealers are forecast to increase their digital spending by nearly the same amount they spend in total on broadcast TV.  The report includes 25 charts and graphs, as well as two appendices offering a full set of data (25 additional charts and graphs) on all aspects of auto marketing, as well as automotive ad-spending estimates by the market for each of the 210 TMAs (Television Market Areas).  An executive summary is available for free. 

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