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September 19, 2017

2017 Real Estate Paper

Overview

This 39-page report includes 48 charts and graphs.  Two appendices offer detailed ad-spending tables and estimates of ad spending by agents and brokers in each of more than 200 U.S. markets for 2017.  It's the most comprehensive report on the state of the $29 billion Real Estate advertising industry you'll find anywhere. The report includes analysis on ad spending by mortgage lenders, rental managers, agents and brokers, and property developers.  It also offers a full chapter on advertising and marketing trends by agents and brokers.  The report is $995 (or free to subscribers) and includes access to a Powerpoint version of the charts and tables, plus access to a 30-minute webinar with the report's primary author.  An Executive Summary is available for free.

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