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October 12, 2017

2017 Survey Highlights & 2018 Local Advertising Outlook

Overview

This is a summary of our annual local marketing and advertising survey, which this year had 3,551 participants and spanned more than 40 questions. Respondents told us about their current marketing goals, which types of media they're using to achieve those goals, how they make decisions about advertising, and what they're planning to cut and increase. It drills down on social media, which consistently ranks highest among local advertisers for effectiveness. We also drilled down on two other important but oft-overlooked marketing channels: email and events. The report comes with access to a 45-minute webinar that offers Borrell's 2018 outlook for local advertising expenditures. The report and webinar are free to subscribers. For non-subscribers, the report/webinar package is $995; the webinar alone is $195. An executive summary is available for free.

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