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October 9, 2018

2018 Outlook:
Automotive Advertising Takes a Sharp Turn


This 32-page report represents our annual assessment of U.S. Automotive Advertising.  It projects national and local ad spending for 2018 and forecasts it for 2019 by Tier 1, Tier 2, and Tier 3 (manufacturers, dealer associations, and franchise dealers), as well as for independent dealers and private-party auto advertising. It includes 26 charts and tables and is the most comprehensive assessment of automotive advertising you'll find anywhere. A nine-page appendix provides all the underlying data in tables and charts, with our long-range forecasts for automotive spending in 2023.  The report and accompanying webinar are $995, or free for Borrell subscribers.  The webinar by itself is $195.  An Executive Summary is available for free.

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