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November 29, 2017

2018 Local Political Advertising Outlook

Interested in a Political LA$R (Local Ad Spending Report) by State? Download a sample

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Overview

The 2018 midterm elections are already in warm-up mode with nearly 2,000 candidates registered for 33 U.S. Senate seats. Add to that the thousands of House seats, gubernatorial and other statewide positions, and local judiciary, School Board, and municipal seats and ballot issues, and you get an advertising bonanza that's likely to total $8.5 million, up 2.5% from the last midterm electiion year in 2014.  The remarkable finding: More than half of the money is coming from Special Interest groups and PACs - all headed toward local or statewide markets.  This 10-page report includes seven charts and tables, plus an appendix listing forecasts for all 50 states.  The report comes with access to a 30-minute webinar with our lead analysts and principal author, Kip Cassino.  The report and webinar are free to subscribers.  For non-subscribers, the report/webinar package is $495; the webinar alone is $195.  An executive summary is available for free.

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