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April 1, 2019

Our Annual Report:
Benchmarking Local Media's Digital Revenues


This 52-page report includes 26 charts and tables detailing the quest of local media companies to drive digital ad revenue. It examines the ever-changing landscape and shows how market shares for all types of local media have changed in the past five years, and how they're likely to change in the next five.  You'll find estimates of market-level revenue for "localized" pure-play competitors such as Yelp, AngiesList/HomeAdvisor, Craigslist, Autotrader and others.  Detailed tables deliver benchmarking data, segmented by market sizes, for TV stations, radio stations, yellow pages, cable systems, and daily and weekly newspapers. It's designed to help companies plot their place against their peers, quantifying the success of their digital sales.  The report and accompanying 45-minute webinar are free to subscribers, or $995 for non-subscribers.  The webinar alone can be accessed for $295.

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