November 28, 2018
Big Shifts Coming:
Borrell's New Forecast for Local Ad-Spending
Overview
Big changes are on the horizon for local ad spending. We've been monitoring a booming economy, the exit of bellweather retailers, the expansion of cheaper DIY social media, and other dynamic factors. Our presentation and webinar are available as a Subscriber Only offering. The webinar previews the changes affecting newspapers, radio, TV, outdoor, Direct Mail, cable, and outdoor media, and why they're occurring. Panelists include Borrell's VP of Research, Corey Elliott. and VP of Sales, Jim Brown.
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