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April 30, 2019

2019 SMB March Panel Survey Results

Overview

 

When it comes to online marketing services, DIY is fairly prevalent. More than half of local advertisers in our most recent panel survey indicated that they’re doing at least some of the work involved in website design, content creation, and video and audio production. This 8-page report from our monthly advertiser panel looks at four types of marketing services and explores what’s DIY, what’s farmed out, and whether advertisers are thinking of abandoning DIY and hiring service providers. This report is for Borrell subscribers only and is not for sale.

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