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March 12, 2020

2020 Auto Advertising Outlook


Our 31-page report delivers 47 charts and tables in a comprehensive analysis of how dealers, manufacturers, and regional dealer groups are forecast to spend $33 billion this year.  Broadcast TV spending has dwindled to a single-digit share, while digital channels are beginning to see internal disruption. The report examined the underlying reasons and issues forecasts to 2025, but offers insights into how things may change quickly given political and economic uncertainties.  The report is $1,095, or free to Borrell subscribers, and comes with access to a 30-minute highlights webinar by Borrell analysts.

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