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The Effect of COVID19 on Local Marketing Report

How have local businesses altered their marketing during the COVID-19 crisis, and how do they plan to change it when the pandemic subsides? You'll find answers in this 17-page report. This report summarizes the findings of our most recent monthly panel survey, fielded the last two weeks of June. It includes a dozen charts and tables and four pages of comments from the 213 panelists. Subscriber-only report.

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With the sales of new cars flagging, so is this major advertising category. Our 31-page report represents our comprehensive annual examination of how ad-spending is shifting, and why. MORE

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Businesses are spending phenomenal amounts of money trying to win exposure via digital media. In 2020, spending on digital marketing services will surpass $800 billion -- more than twice what U.S. businesses invest in advertising. For a small business costs can add up to six figures without them even knowing it. READ MORE.

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How are agencies mixing things up? This 15-page report offers rich insights from our 2019 survey of 446 local agencies.

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This is our annual summary of what local ad-buyers are doing. It stems from our 2019 survey of 2,288 advertisers and includes insights on what they're buying, how much they're spending, and how it's all changing. READ MORE

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We've recast our estimates for the amount of digital advertising available to local media companies in each market and have issued our forecasts for 2020 for all types of media. READ MORE

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Every month we ask our panel of local marketers a series questions on a particular topic. The results yield insights that help us better understand the state of local marketing and advertising. While the results are meant for internal usage, we do compile the results for panelists. And, occasionally, we release some of those reports to Borrell subscribers.

Free for Subscribers | 50% Off Papers

Wrenching changes in automotive advertising are forging a new landscape for local media. Broadcast media and newspapers are losing more ground, while online and direct mail are on the rise. Our annual report examines the underpinnings of those changes. It tracks historical shifts in automotive spending across each media type and issues forecasts for up to five years.

2013 | Automotive | Free for Subscribers | Classifieds | Co-Op Advertising | 50% Off Papers | Industry Paper Archive

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