This 16-page reports offers unique insights gleaned from 1,640 local businesses we surveyed in 2017. It examines the spending habits of these advertisers, what else they're buying, how they measure Direct Mail campaign results, and what types of digital media they're utilizing.
The 2018 midterm elections are already in warm-up mode with nearly 2,000 candidates registered for 33 U.S. Senate seats. Add to that the thousands of House seats, gubernatorial and other statewide positions, and local judiciary, School Board, and municipal seats and ballot issues, and you get an advertising bonanza that's likely to total $8.5 billion, up 2.5% from the last midterm election year in 2014.
Given the deep fragmentation of today's media, the real-life/in-the-flesh experience of Event Marketing seems to have become all the rage. Our latest survey shows that 97% of all businesses engage in some type of event, and that more than half are either sponsoring an event or advertising during one
Local ad agencies are very influential, especially with the bigger advertisers. So what are they buying these days, and how do they feel about the rise of social media? This report summarizes findings from our survey of 666 local agencies and comes with an Excel file containing the full results.
What are local advertising doing right now? What will they do in 2018? The summary results from our annual survey of local advertisers -- the largest in the U.S. -- is now available. This 15-page report highlights how they're feeling about radio, TV, newspapapers, outdoor, and all other forms of media.
Our annual assessment of Real Estate advertising -- an ad category that rivals Automotive in size -- shows a return to healthy growth, up 4.1 percent this year. The most-watched real estate segment, spending by agents and brokers, is up even more. Our 2017 report details the ups and downs, including what's happening with the underpinnings of the industry -- home sales, construction permits, and who's buying homes.
At $37.4 billion this year, Automotive Advertising remains the largest ad segment in the nation. It's up 3.2% this year, but all the growth is coming from local dealers. Our annual report documents trends in ad spending across all tiers of the car-sales chain.
Local media’s digital efforts have evolved into a competitive $12 billion industry, representing an 18% share of all locally spent digital advertising. Newspaper, TV, cable, radio, and yellow page companies are driving tens to hundreds of millions of dollars via digital ad sales. For many, it’s one-fourth to one-third of total sales; for some, it’s more than half. This insightful 44-page report is our 15th annual assessment of how large these operations are getting, who’s gaining ground, and who’s losing.
Maybe you haven't heard of script bunnies, pixel stuffing, or domain spoofing, but they -- and dozens of other digital fraud -- are sapping big bucks from local publishers. How big is the problem? This 34-page, one-of-kind report buttons it down, gauging the impact of fraudulent digital advertising in each of more than 500 local U.S. markets.
Wrenching changes in automotive advertising are forging a new landscape for local media. Broadcast media and newspapers are losing more ground, while online and direct mail are on the rise. Our annual report examines the underpinnings of those changes. It tracks historical shifts in automotive spending across each media type and issues forecasts for up to five years.