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July 9, 2018

Preliminary Results from Borrell's Local Advertiser Survey


This 18-page report includes 17 charts and graphics from the survey results we collected from April through the end of June 2018.  They represent a fascinating story that shows how, suddenly, hardly any SMBs are buying digital by itself or traditional media advertising by itself.  The report also examines what's still popular -- showing how 7 of the top 12 most popular types of marketing are old standbys that have been around for a century or more.  There's a lot of interesting news for print, broadcast, and outdoor media companies -- and a big warning for one of them.  The report $495 and includes free access to a 30-minute webinar with Borrell analysts.  The webinar itself if $195. Subscribers get free access.  An executive summary is available for free.

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